A cycling case study

Grand Velo Tours was established after the huge boost in popularity for cycling holidays. They were inspired by the 1972 winner of the Tour de France, Eddy Merckx.

More people are trying to live a more health-conscious life and create a more sustainable future. Because of this, cycling holidays allow people to enjoy exploring new countries while traveling healthily and staying environmentally friendly.

IMPROVE INSTAGRAM PRESENCE

Grand Velo Tours wanted Shape The Market to help with their Instagram page. This involved gaining more followers, having their posts fully managed, and increasing the number of likes on their posts.

We were instructed to help improve their social media presence, paying particular attention to Instagram. So, we began to develop a posting schedule that would help them reach their goals.

We spent time researching their demographics and the types of Instagram accounts that they follow. As a result, this allowed us to use this information to construct posts and hashtags to appeal to the audience.

FOLLOWERS AND ENGAGEMENT

We helped Grand Velo Tours gain a much larger number of followers due to the research and scheduling plans we put in place. These plans are still carried out to this day. We also helped the number of likes and comments on their social media increase each time we made a post, due to our hashtags and applicable images.

CLICK-THROUGH RATES

After just under a month of managing the Instagram account for Grand Velo Tours, we have seen a large number of people going to visit their website thanks to the promotion of it on their social media. Their social media presence and gaining of followers is directly relating to their website traffic.