Brand promotion in Clubhouse: is it suitable for your business?

The Clubhouse is a new social platform that had emerged at the height of the corona pandemic and has proliferated since.

It works with the basis of having virtual rooms where people interested in a particular topic or sphere can have a live chat without photos, videos, or texts. Furthermore, once a room closes, the data from it disappears unless changed in settings, ensuring a high level of privacy.

Users can find rooms by searching their names on the platform.

If an individual were to join a room, Clubhouse would notify all their subscribers, and if one of these subscribers were to join, their ones will also be notified, creating a chain.

If a person has organized a room more than three times, they can register their club. This will, however, go through a rigorous check and therefore may not be approved.

The host can set conversations to be private, open to everyone, or only to members of the club.

The answer is a firm ‘Yes’ granted, of course, that you utilise its potential effect to help grow your company.

Let’s look at the scenarios in which Clubhouse can complement your sales tools and turn out to be a suitable option for your business:

Do you run a blog?

In this case, the platform can provide a lot of helpful information for your posts. Just open a room, listen to what experts say on the topic you are interested in, interview other participants, and combine what you have heard into a convincing article for your blog.

Do you want to increase audience engagement and improve the quality of leads?

Let’s say you have something to offer. Why not use the Clubhouse as another opportunity to let people know about what you offer?

In this case, you and your team should prepare a speech about your product in audio format and conduct its presentation. In this way, you will create your own sales network in which users will interact with your product through the application.

Are you interested in collaboration?

Within the business, world collaboration is fundamental and can help massively, and Clubhouse is the perfect place to combine networking with partnerships.

Another advantage also exists, privacy is not an empty word because the platform does not save your audio recordings. After you close the chat, everything that you talked about with your potential business partner will remain only between you.

Do you want to organise or participate in online business events?

The year of the pandemic has set a new trend in the business events industry — it has all moved online, and this is where Clubhouse comes on the scene.

Critical events on topics such as sales and digital marketing are now available for free! Will the visitors of your brilliant webinar contact you directly after it ends? This is a realistic possibility since switching to a private chat with you will only take a couple of seconds.

Now that we have looked at the scenarios of business promotion in Clubhouse, it is vital to analyse and assess the pros and cons of clubhouse marketing. This will help you conclude if Clubhouse is for you.

Let’s talk about the benefits that you can get from Clubhouse and the problems of the social network. Yes, you should be prepared for some difficulties, deciding to use this channel to stimulate sales and marketing indicators; however, the benefits are also huge.

1. It helps to increase brand awareness

The Clubhouse is a high-tech word of mouth. No matter which room you go into, when you are given the floor, you will be able to tell the public about your product.

In other words, this platform is your chance to optimize targeting, tell the world about your brand, and make your solution recognizable and exciting.

2. It helps to strengthen trust in the brand and create a community based on it

Here you have an excellent opportunity to promote your experience, increase the audience and increase public interest in your business. Building such a close connection with the public could be a key to building a reputable brand.

3. Here, you will be heard by your ideal solution maker, influencer, or potential partner

Let’s not forget that Clubhouse was created focusing on influencers, opinion leaders, and big corporate bigwigs. That’s why this app attracts people who crave exclusivity, professional experience, and business ethics.

The Clubhouse is a platform where you can directly contact the solution makers, bypassing cold emails and calls.

4. The platform can be your additional channel for lead generation

When you speak and communicate with hundreds or even thousands of people, attracting new leads can be called a pleasant inevitability.

If you can offer something valuable, let your audience know about it and associate this value with your brand. People will want to find your landing page or talk to you in person.

It can be seen that Clubhouse has a slight edge over other social platforms in terms of marketing. Yes, about 96% of people have some degree of distrust in advertising, but the truth is that people trust people. So, if you tell a live story of your brand and not memorised advertising slogans, listeners are more likely to join your list of leads.

Despite all the above advantages of this platform, you should consider the factors that may interfere with your work within it:

1. Limited audience

Given that Clubhouse is still unavailable on Android devices, and its rooms can accommodate up to 5K users, your targeted advertising will collect a limited number of leads. Therefore, if you want to generate as many potential customers as possible, this platform will not become the primary source.

2. The attendance of rooms is unstable

Imagine that you have compiled a list of issues that need to be discussed at a sales webinar and invited your sales manager. But your listeners are unpredictable. They can enter the room whenever they want and start asking questions that have already been answered.

As a result, your sales team will have to repeat some blocks of the presentation, which reduces the involvement of other listeners. A little unpleasant, isn’t it?

3. Clubhouse will not record your content

Brands strive to occupy high positions in search engines because they know that this will increase the awareness of their audience and expand their reach. However, this will not happen with Clubhouse. At least in the near future.

No one will be able to find your conversation in the Clubhouse search, let alone Google search. Such situational Internet marketing is ineffective without a good promo on other sites.

4. The rapid growth of the platform can lead to an overabundance of listeners

The Clubhouse has become popular due to its exclusivity. But the audience is growing every day, so very soon, the application may face an overabundance of users. What will digital marketing be like in rooms with millions of people who constantly raise their hands? Unfortunately, there is no answer to this question yet.

Of course, the developers will try to adapt the application’s functionality to the growing density of users. However, the timing of these changes and the introduction of new conditions can be pretty hectic for your business.

If you and your team have decided that Clubhouse can help achieve your goals in the field of marketing and sales — congratulations! You are open to new trends, do not retreat from difficulties, and miss such high-potential opportunities.

It’s time to learn about small hacks that allow you to optimize this platform for business:

Work out the bio in detail

Your bio is a business card where you can leave any vital information. Use it to tell the audience about yourself, your brand, and your product.

And although Clubhouse does not allow links to be placed in the biography, you can still leave a good call to action here and mention your social media profiles. This way people interested in your company will be able to visit your pages.

Think carefully about the name of the room

Your brand, product, or service should be mentioned in the name of the room. Link it to the main topic that you want to consider

Bring value to visiting your page.

People will come into your rooms expecting to benefit and not hear a thousand times how perfect your product is. So, if you plan to sell through Clubhouse, do it wisely.

Provide people with an expert opinion and tell them about the best practices and cases of your . In this context, you will be able to gently and appropriately make references to your company or product.

Declare yourself

You can also successfully represent your brand outside of your room. Visit other rooms related to your industry and use your opportunity to speak out.

But the recommendation here is the same: you should not secretly advertise and sell your solution. Instead, talk about the topic and mention your product appropriately.

Listen to your interlocutors.

A universal business rule, without which promotion in social networks simply does not work, be ethical and respect others.

Some businessmen commit classic violations of even Clubhouse etiquette: they interfere in the conversation, interrupt the interlocutors, and argue. Never do that. First, it can ruin your image. Secondly, you never know if there is something valuable to hear from the speaker, so listen and engage with others. Finally, you never know if you may be talking to a future partner of your business.

Will you be using Clubhouse as part of your marketing campaign?