15 Best AI Content Creation Tools For Marketers in 2025
As we are all undoubtedly aware, content marketing has transformed dramatically over the past few years.
As frightening as it might seem, AI tools now handle tasks that once required days of human effort.
But as a marketer looking to stay competitive, you must know which AI content tools are worth your time and investment.
We have tested dozens of AI content creation platforms and have put together an updated guide for 2025.
These tools will help you create better content in less time while maintaining your brand’s unique voice. So let’s get started.
How AI Content Tools Are Changing Marketing in 2025
The best AI writing tools in 2025 go beyond simple text generation.
Today’s AI content assistants can brainstorm ideas, write full articles, and even optimise content for search engines.
They analyse competitor content and suggest improvements you might otherwise miss out on.
AI for marketing isn’t just about writing faster; it’s about creating more effective content that connects with your audience.
The right tools will help you maintain quality while scaling your content production.
Many marketers also worry that AI-generated content lacks personality, and going back maybe a couple of months, this was indeed a valid argument.
Today’s tools, however, incorporate your brand voice and style with remarkable accuracy.
The most successful marketers use AI to handle the structure and research while adding unique insights.
And speaking about advancements, another significant upgrade is the ability to create content optimised for specific platforms.
Whether you need blog posts, social media captions, or email newsletters, AI tools now understand the nuances of different formats.
Best Practices for Using AI Content Tools Effectively
Ok, so I realise we are all excited here to learn more; however, before diving into specific tools, let’s explore how to get the most from AI content creation platforms in 2025.
Develop Clear Content Briefs
AI performs best when given clear direction. Create detailed briefs that include:
• Target audience demographics and preferences
• Specific goals for each piece of content
• Key points to address
• Preferred tone and style
• Keywords to include
• Content structure preferences
The more guidance you provide, the better your results will be. Vague prompts lead to generic content that requires more editing. Remember, it’s all about what you feed it!
Master Prompt Engineering
So, what exactly is prompt engineering?
Prompt engineering is the skill of crafting adequate AI instructions, and yes, it has become essential for all marketers.
Let’s now share some tips for better prompts:
• Use specific verbs (analyse, compare, persuade) rather than generic ones
• Include examples of the style you want
• Break complex requests into multiple prompts
• Specify word count and structure
• Include audience information in your prompt
Many marketing teams now have dedicated, prompt specialists who optimise AI interactions. Are you a team or an individual?
Implement a Human Review Process
Let’s face facts here: even the best AI tools require human oversight!
Always remember to include the following in all of your AI creatives:
• Factual accuracy and up-to-date information
• Brand voice consistency
• Strategic alignment with marketing goals
• Legal compliance
• Originality and unique perspectives
Always remember that whilst AI excels at structure and basic content, humans are still required to add insights, stories, and strategic connections.
Track Content Performance
Measure which AI-generated content performs best. Track metrics like:
• Engagement rates
• Conversion metrics
• Time on page
• Social shares
• Search rankings
Use these insights to refine your prompts and processes over time.
Okay, so now that we have reviewed our best practices, it’s time to explore the top tools that will transform your content creation in 2025!
Top 5 All-in-One AI Content Tools
1. Claude Pro
Best for: Long-form content with nuanced understanding
Claude Pro has emerged as one of the most sophisticated AI writing assistants in 2025. Its ability to understand context and maintain consistency throughout long documents is unmatched.
Key features:
• Creates highly detailed long-form content up to 100,000 characters
• Exceptional tone-matching capabilities
• Advanced reasoning capabilities for complex topics
• Excellent at content planning and outlining
• Transparent about AI limitations
Pricing: £30/month for Pro tier
Claude’s strength lies in its ability to craft content that feels remarkably human. It excels at understanding nuance and can handle complex writing tasks with surprising sophistication.
2. GPT-4.5 (via Specific Platforms)
Best for: Versatile content creation across formats
OpenAI’s ChatGPT 4.5 powers many content tools in 2025, with remarkable improvements in factual accuracy and creative capabilities. Access comes through various implementations.
Key features:
• Enhanced contextual understanding
• Creates content in multiple formats (blogs, social media, emails)
• Advanced keyword optimisation features
• Custom training for brand voice
• Multilingual content creation with improved nuance
Pricing: Varies by platform, typically £20-45/month.
ChatGPT 4.5’s versatility makes it perfect for teams creating diverse content types. The model’s improved reasoning helps it create more logically consistent and factually accurate content while maintaining natural, engaging writing styles.
3. Jasper AI
Best for: Marketing teams needing collaboration features
Jasper continues to evolve as a marketer-focused AI writing platform with powerful team features.
Key features:
• Brand voice customisation
• Collaborative workflows for teams
• SEO-optimised content creation
• Multi-format outputs (blogs, ads, emails)
• Content repurposing capabilities
Pricing: £59/month for Business plan
Jasper’s team-centric approach makes it ideal for marketing departments. The platform’s templates and workflows streamline content production across multiple channels.
4. Copy.ai
Best for: Small businesses and entrepreneurs
Copy.ai remains a user-friendly option for those without technical expertise in prompt engineering.
Key features:
• Intuitive interface for beginners
• Strong short-form content generation
• Email marketing specialisation
• Social media optimisation
• Browser extension for writing anywhere
Pricing: £36/month for Pro plan
Copy.ai stands out for its accessibility and focus on practical marketing outputs. Its template library covers nearly every marketing scenario.
5. Writesonic
Best for: SEO-driven content marketing
Writesonic has doubled down on its SEO capabilities, making it perfect for traffic-focused content teams.
Key features:
• Advanced SERP analysis
• Content optimised for featured snippets
• Automated internal linking suggestions
• Bulk content creation
• Factual accuracy checking
Pricing: £29/month for Professional plan
Writesonic’s SEO focus helps content teams create material that ranks well while maintaining readability and engagement.
Specialised AI Content Tools for Specific Needs
6. Lately
Best for: Social media content creation
Lately analyses your best-performing content and creates social media posts that match your successful patterns.
Key features:
• Turns long content into multiple social posts
• AI that learns from engagement metrics
• Platform-specific optimisation
• Automated scheduling
• Content performance analytics
Pricing: £49/month for Growth plan
Lately’s ability to learn from your content performance makes it uniquely valuable for social media teams seeking consistent engagement.
7. Frase
Best for: SEO content optimisation
Frase specialises in helping content teams create comprehensive, well-optimised articles that compete effectively in search results.
Key features:
• SERP analysis with content gaps identification
• Topic research automation
• Content brief generation
• Readability optimisation
• Schema suggestion tools
Pricing: £45/month for Solo plan
Frase excels at helping content teams create authoritative content that covers topics comprehensively enough to rank well.
8. Synthesia
Best for: AI video creation
Synthesia creates professional-looking videos with AI avatars speaking your script in multiple languages.
Key features:
• Realistic AI presenters
• 120+ languages and accents
• Custom avatar creation
• Video templates for marketing
• Screen recording integration
Pricing: £58/month for the Creator plan
Synthesia dramatically reduces the cost and complexity of creating video content for multiple markets and platforms.
9. Midjourney V6
Best for: Marketing visuals and illustrations
Midjourney continues to lead in AI image generation with remarkably realistic and creative visual assets.
Key features:
• Ultra-realistic product visualisations
• Brand-consistent image styles
• Marketing scene composition
• Typography integration
• Style matching capabilities
Pricing: £30/month for Standard plan
Midjourney helps marketing teams create consistent visual assets without expensive photography or illustration services.
10. Speechify
Best for: Converting written content to audio
Speechify turns your blog posts and articles into natural-sounding audio content for podcasts and accessibility.
Key features:
• Natural-sounding voice options
• Brand voice customisation
• Multiple language support
• Audio embedding for websites
• Podcast distribution integration
Pricing: £17/month for Premium plan
Speechify helps extend your content’s reach to audio-first audiences with minimal additional effort.
Emerging AI Content Tools to Watch
11. Typewise
Best for: Collaborative content creation
Typewise combines AI writing with sophisticated human collaboration flows for teams.
Key features:
• Real-time collaborative editing
• Role-based review workflows
• Content governance
• Version control
• AI assistance during human editing
Pricing: £24/month for Team plan
Typewise bridges the gap between AI efficiency and human oversight, perfect for brands with strict content guidelines.
How businesses use it effectively: A UK-based financial services firm uses Typewise to manage regulatory compliance. Their legal team creates templates and approval workflows. Content creators then use these guardrails while leveraging AI for efficiency. This process has reduced their content compliance issues by 78%.
12. Hyperwrite
Best for: Context-aware content assistance
Hyperwrite works alongside you, learning your style and offering suggestions as you write.
Key features:
• Browser-based writing assistance
• Style matching technology
• Research integration
• Grammar and readability checks
• Creative suggestion mode
Pricing: £22/month for Professional plan
Hyperwrite shines as a collaborative partner rather than a replacement, ideal for content creators who want to maintain their voice.
How businesses use it effectively: A marketing agency in Manchester uses Hyperwrite to maintain consistent quality across its freelancer network. The tool learns its clients’ preferred styles and offers real-time suggestions. This approach has reduced editing time by 40% while ensuring brand consistency.
13. Byword AI
Best for: Niche and technical content
Byword AI specialises in creating accurate content for technical industries and specialised niches.
Key features:
• Industry-specific training
• Technical accuracy verification
• Citation generation
• Expert knowledge simulation
• Jargon-appropriate usage
Pricing: £40/month for Expert plan
Byword AI helps teams create authoritative content in fields that require deep subject expertise.
How businesses use it effectively: A healthcare technology startup uses Byword AI to create detailed product documentation. The tool’s medical knowledge base ensures accurate terminology and proper explanations. This approach has allowed their small team to produce comprehensive materials without hiring specialised medical writers.
14. Surfer SEO
Best for: Data-driven content optimisation
Surfer SEO combines AI writing with detailed content analysis for maximum search visibility.
Key features:
• NLP-based content scoring
• Competitor content analysis
• Content structure recommendations
• SERP feature optimisation
• Integrated AI editor
Pricing: £69/month for Essential plan
Surfer’s data-driven approach takes the guesswork out of creating content that ranks well.
How businesses use it effectively: An e-commerce company selling sustainable products uses Surfer SEO to optimise its product descriptions and category pages. By following Surfer’s content recommendations, it has increased organic traffic by 156% in competitive niches without increasing its ad spend.
15. Narrato
Best for: End-to-end content workflows
Narrato manages the entire content creation process from ideation to publication.
Key features:
• Content calendar integration
• Workflow automation
• AI-assisted writing
• SEO toolset
• Performance tracking
Pricing: £35/month for Pro plan
Narrato helps content teams maintain consistent production schedules while leveraging AI for efficiency.
How businesses use it effectively: A travel blog network uses Narrato to manage content across 15 different destinations. Their editorial team sets up workflows and topic clusters. Writers then use the AI assistance to create consistent, optimised content. This system has helped them increase publishing frequency by 3x without sacrificing quality.
Let’s now move on to what we call our advanced tips for maximising AI content tools.
10 Advanced Tips for Maximising AI Content Tools
1. Create Custom Training Data
The most sophisticated marketing teams are creating custom datasets to train their AI tools.
Make a start by collecting your:
• Highest-performing content
• Brand style guides
• Customer testimonials and reviews
• Successful email campaigns
• Top-converting landing pages
Then, feed these materials to your AI tools to help them understand what works for your specific audience.
2. Build Modular Prompt Libraries
Develop a library of proven prompts for different content types.
Categories that you might include will be:
• Product descriptions
• Blog introductions
• Email subject lines
• Call-to-action phrases
• FAQ responses
These prompt templates save time and ensure consistency across your team.
3. Implement Content Mixing Techniques
The most natural-sounding content often combines AI-generated frameworks with human additions:
• Use AI to create comprehensive outlines
• Let AI draft the foundational content
• Add human stories, examples, and insights
• Use AI for fact-checking and optimisation
• Have humans edit for brand voice
This collaborative approach produces better results than either AI or humans working alone.
4. Develop Platform-Specific Strategies
As we all know, each content platform requires a different approach:
For blogs:
• Use AI for comprehensive topic research
• Generate multiple outline options
• Create section-by-section with specific prompts
• Add unique data points and perspectives
For social media:
• Generate variations of key messages
• Create platform-specific adaptations
• Use AI to suggest trending hashtags
• Test different AI-generated hooks
For emails:
• Generate multiple subject line options
• Create personalised content blocks
• Test AI-written calls-to-action
• Use emotional analysis to check the tone
5. Use AI for Competitive Analysis
Competitive analysis is a massive part of any marketing strategy or game plan.
Most top marketers will use AI tools to analyse competitor content:
• Identify content gaps in your industry
• Analyse top-performing competitor topics
• Compare content comprehensiveness scores
• Track keyword ownership across competitors
This intelligence will help you to create more strategic content plans.
6. Implement Content Refreshing Workflows
Use AI to keep your content library current:
• Scan existing content for outdated information
• Update statistics and references automatically
• Expand thin content with additional insights
• Realign older content with current SEO best practices
This process extends the lifespan of your content assets.
7. Create Personalisation at Scale
Advanced AI tools can help create personalised content variations:
• Generate audience segment-specific versions
• Create industry-specific case studies
• Adapt content for different buyer journey stages
• Personalise based on behavioural data
This level of customisation was previously impossible at scale.
8. Leverage Cross-Format Content Creation
This is a very powerful addition to any marketer’s toolkit and was never possible at scale. Use AI to transform content across formats:
• Turn blog posts into social media threads
• Convert webinar transcripts into blog content
• Transform customer testimonials into case studies
• Create video scripts from popular articles
This approach maximises your return on content investments.
9. Implement Content Testing Frameworks
Use AI to generate multiple versions for testing:
• Create different headlines and introductions
• Test varying content lengths
• Compare different content structures
• Experiment with tone and style variations
Data from these tests improves future content performance.
10. Focus on Ethical Content Creation
As AI content becomes more common, ethical considerations matter:
• Disclose AI assistance when appropriate
• Verify all facts and claims
• Avoid generating misleading content
• Respect copyright and intellectual property
• Ensure content reflects your brand values
Ethical AI usage builds long-term trust with your audience.
Let’s now move on to the common challenges that we will face when using AI tools, along with suitable solutions.
Common Challenges and Solutions When Using AI Content Tools
Even the best AI content tools come with challenges. Here’s how successful marketing teams overcome them:
Generic-Sounding Content
AI tools sometimes produce content that lacks personality or unique insights.
Our Solution:
• Use AI for structure and research, not unique perspectives
• Insert brand-specific stories and examples manually
• Create custom training data from your best content
• Use more specific prompts with examples of your preferred style
• Implement a “voice overlay” editing pass after AI generation
Factual Inaccuracies
AI models occasionally generate incorrect information or outdated facts.
Our Solution:
• Implement a rigorous fact-checking process
• Use tools with citation capabilities
• Provide recent data in your prompts
• Specify the need for verification in prompts
• Consider tools specialised in your industry
SEO-Optimised But Unengaging
This is a big one! How many times does AI-generated content rank well but without engaging your readers or even converting them?
Our Solution:
• Focus on user intent, not just keywords
• Add emotional hooks manually
• Include customer pain points and objections
• Incorporate original research and insights
• Use AI tools with engagement metrics, not just SEO scores
Difficulty Maintaining Brand Voice
AI content may drift from your established brand voice.
Our Solution:
• Create brand voice training documents
• Use consistent style guide references in prompts
• Implement brand voice-checking tools
• Create brand-specific custom models when possible
• Use tools with voice preservation features
Content That Looks AI-Generated
With so much AI content being generated and with so many AI tools online, the content might well show telltale signs that readers can detect.
Our Solution:
• Vary sentence structures manually
• Add unconventional insights and perspectives
• Include industry-specific references
• Insert original metaphors and analogies
• Adjust transitions between paragraphs
Addressing these challenges proactively will help you create AI-assisted content that truly stands out in 2025.
By now, you should have a much better idea of how to use AI in your business, along with what works and what doesn’t.
But just before we end, let’s take a look at our 30-day plan that we have put together to help you achieve all of your AI goals.
Getting Started: A 30-Day Implementation Plan
Days 1-7: Research and Selection
• Identify your specific content needs and pain points
• Request demos from 3-5 tools that match your requirements
• Create an evaluation scorecard with your key criteria
• Test free trials with realistic content projects
• Gather feedback from potential users on your team
• Make your selection based on results, not promises
Days 8-14: Setup and Training
• Configure your selected tool with brand guidelines
• Create team user accounts with appropriate permissions
• Develop an initial prompt library for common content types
• Conduct training sessions for different team roles
• Document best practices specific to your selected tool
• Start with small, low-risk content projects
Days 15-21: Process Integration
• Map your content workflows with AI touchpoints
• Create approval processes for AI-generated content
• Develop quality-checking protocols
• Integrate with your CMS and marketing platforms
• Set up performance tracking for AI-assisted content
• Document time savings and efficiency metrics
Days 22-30: Optimisation and Scaling
• Review initial results and refine processes
• Expand to additional content types
• Develop more sophisticated prompts
• Create templates for successful content patterns
• Share wins and learnings with broader team
• Plan for expanded use cases
Final Thoughts
The best AI content tools in 2025 offer remarkable capabilities that would have seemed impossible just a few years ago.
They help marketers create more content, reach wider audiences, and maintain consistency across channels.
However, the key to success is finding the right balance between AI efficiency and human creativity.
Used thoughtfully, these tools free your team from repetitive writing tasks so they can focus on strategy and unique insights that truly differentiate your brand.
Choose tools that complement your team’s strengths and address your specific content challenges.
With the right AI assistants, you can focus on strategy and creative direction while automating the more tedious aspects of content production.
Remember that AI content tools are evolving rapidly.
Stay current with new features and capabilities to maintain your competitive edge.
The marketers who master these tools will have a significant advantage in the increasingly crowded digital landscape.
Which AI content tools are you using in your marketing stack?
The landscape continues to evolve, and staying current with these technologies is essential for competitive content marketing.
15 Best AI Content Creation Tools For Marketers in 2025
As we are all undoubtedly aware, content marketing has transformed dramatically over the past few years.
As frightening as it might seem, AI tools now handle tasks that once required days of human effort.
But as a marketer looking to stay competitive, you must know which AI content tools are worth your time and investment.
We have tested dozens of AI content creation platforms and have put together an updated guide for 2025.
These tools will help you create better content in less time while maintaining your brand’s unique voice. So let’s get started.
How AI Content Tools Are Changing Marketing in 2025
The best AI writing tools in 2025 go beyond simple text generation.
Today’s AI content assistants can brainstorm ideas, write full articles, and even optimise content for search engines.
They analyse competitor content and suggest improvements you might otherwise miss out on.
AI for marketing isn’t just about writing faster; it’s about creating more effective content that connects with your audience.
The right tools will help you maintain quality while scaling your content production.
Many marketers also worry that AI-generated content lacks personality, and going back maybe a couple of months, this was indeed a valid argument.
Today’s tools, however, incorporate your brand voice and style with remarkable accuracy.
The most successful marketers use AI to handle the structure and research while adding unique insights.
And speaking about advancements, another significant upgrade is the ability to create content optimised for specific platforms.
Whether you need blog posts, social media captions, or email newsletters, AI tools now understand the nuances of different formats.
Best Practices for Using AI Content Tools Effectively
Ok, so I realise we are all excited here to learn more; however, before diving into specific tools, let’s explore how to get the most from AI content creation platforms in 2025.
Develop Clear Content Briefs
AI performs best when given clear direction. Create detailed briefs that include:
• Target audience demographics and preferences
• Specific goals for each piece of content
• Key points to address
• Preferred tone and style
• Keywords to include
• Content structure preferences
The more guidance you provide, the better your results will be. Vague prompts lead to generic content that requires more editing. Remember, it’s all about what you feed it!
Master Prompt Engineering
So, what exactly is prompt engineering?
Prompt engineering is the skill of crafting adequate AI instructions, and yes, it has become essential for all marketers.
Let’s now share some tips for better prompts:
• Use specific verbs (analyse, compare, persuade) rather than generic ones
• Include examples of the style you want
• Break complex requests into multiple prompts
• Specify word count and structure
• Include audience information in your prompt
Many marketing teams now have dedicated, prompt specialists who optimise AI interactions. Are you a team or an individual?
Implement a Human Review Process
Let’s face facts here: even the best AI tools require human oversight!
Always remember to include the following in all of your AI creatives:
• Factual accuracy and up-to-date information
• Brand voice consistency
• Strategic alignment with marketing goals
• Legal compliance
• Originality and unique perspectives
Always remember that whilst AI excels at structure and basic content, humans are still required to add insights, stories, and strategic connections.
Track Content Performance
Measure which AI-generated content performs best. Track metrics like:
• Engagement rates
• Conversion metrics
• Time on page
• Social shares
• Search rankings
Use these insights to refine your prompts and processes over time.
Okay, so now that we have reviewed our best practices, it’s time to explore the top tools that will transform your content creation in 2025!
Top 5 All-in-One AI Content Tools
1. Claude Pro
Best for: Long-form content with nuanced understanding
Claude Pro has emerged as one of the most sophisticated AI writing assistants in 2025. Its ability to understand context and maintain consistency throughout long documents is unmatched.
Key features:
• Creates highly detailed long-form content up to 100,000 characters
• Exceptional tone-matching capabilities
• Advanced reasoning capabilities for complex topics
• Excellent at content planning and outlining
• Transparent about AI limitations
Pricing: £30/month for Pro tier
Claude’s strength lies in its ability to craft content that feels remarkably human. It excels at understanding nuance and can handle complex writing tasks with surprising sophistication.
2. GPT-4.5 (via Specific Platforms)
Best for: Versatile content creation across formats
OpenAI’s ChatGPT 4.5 powers many content tools in 2025, with remarkable improvements in factual accuracy and creative capabilities. Access comes through various implementations.
Key features:
• Enhanced contextual understanding
• Creates content in multiple formats (blogs, social media, emails)
• Advanced keyword optimisation features
• Custom training for brand voice
• Multilingual content creation with improved nuance
Pricing: Varies by platform, typically £20-45/month.
ChatGPT 4.5’s versatility makes it perfect for teams creating diverse content types. The model’s improved reasoning helps it create more logically consistent and factually accurate content while maintaining natural, engaging writing styles.
3. Jasper AI
Best for: Marketing teams needing collaboration features
Jasper continues to evolve as a marketer-focused AI writing platform with powerful team features.
Key features:
• Brand voice customisation
• Collaborative workflows for teams
• SEO-optimised content creation
• Multi-format outputs (blogs, ads, emails)
• Content repurposing capabilities
Pricing: £59/month for Business plan
Jasper’s team-centric approach makes it ideal for marketing departments. The platform’s templates and workflows streamline content production across multiple channels.
4. Copy.ai
Best for: Small businesses and entrepreneurs
Copy.ai remains a user-friendly option for those without technical expertise in prompt engineering.
Key features:
• Intuitive interface for beginners
• Strong short-form content generation
• Email marketing specialisation
• Social media optimisation
• Browser extension for writing anywhere
Pricing: £36/month for Pro plan
Copy.ai stands out for its accessibility and focus on practical marketing outputs. Its template library covers nearly every marketing scenario.
5. Writesonic
Best for: SEO-driven content marketing
Writesonic has doubled down on its SEO capabilities, making it perfect for traffic-focused content teams.
Key features:
• Advanced SERP analysis
• Content optimised for featured snippets
• Automated internal linking suggestions
• Bulk content creation
• Factual accuracy checking
Pricing: £29/month for Professional plan
Writesonic’s SEO focus helps content teams create material that ranks well while maintaining readability and engagement.
Specialised AI Content Tools for Specific Needs
6. Lately
Best for: Social media content creation
Lately analyses your best-performing content and creates social media posts that match your successful patterns.
Key features:
• Turns long content into multiple social posts
• AI that learns from engagement metrics
• Platform-specific optimisation
• Automated scheduling
• Content performance analytics
Pricing: £49/month for Growth plan
Lately’s ability to learn from your content performance makes it uniquely valuable for social media teams seeking consistent engagement.
7. Frase
Best for: SEO content optimisation
Frase specialises in helping content teams create comprehensive, well-optimised articles that compete effectively in search results.
Key features:
• SERP analysis with content gaps identification
• Topic research automation
• Content brief generation
• Readability optimisation
• Schema suggestion tools
Pricing: £45/month for Solo plan
Frase excels at helping content teams create authoritative content that covers topics comprehensively enough to rank well.
8. Synthesia
Best for: AI video creation
Synthesia creates professional-looking videos with AI avatars speaking your script in multiple languages.
Key features:
• Realistic AI presenters
• 120+ languages and accents
• Custom avatar creation
• Video templates for marketing
• Screen recording integration
Pricing: £58/month for the Creator plan
Synthesia dramatically reduces the cost and complexity of creating video content for multiple markets and platforms.
9. Midjourney V6
Best for: Marketing visuals and illustrations
Midjourney continues to lead in AI image generation with remarkably realistic and creative visual assets.
Key features:
• Ultra-realistic product visualisations
• Brand-consistent image styles
• Marketing scene composition
• Typography integration
• Style matching capabilities
Pricing: £30/month for Standard plan
Midjourney helps marketing teams create consistent visual assets without expensive photography or illustration services.
10. Speechify
Best for: Converting written content to audio
Speechify turns your blog posts and articles into natural-sounding audio content for podcasts and accessibility.
Key features:
• Natural-sounding voice options
• Brand voice customisation
• Multiple language support
• Audio embedding for websites
• Podcast distribution integration
Pricing: £17/month for Premium plan
Speechify helps extend your content’s reach to audio-first audiences with minimal additional effort.
Emerging AI Content Tools to Watch
11. Typewise
Best for: Collaborative content creation
Typewise combines AI writing with sophisticated human collaboration flows for teams.
Key features:
• Real-time collaborative editing
• Role-based review workflows
• Content governance
• Version control
• AI assistance during human editing
Pricing: £24/month for Team plan
Typewise bridges the gap between AI efficiency and human oversight, perfect for brands with strict content guidelines.
How businesses use it effectively: A UK-based financial services firm uses Typewise to manage regulatory compliance. Their legal team creates templates and approval workflows. Content creators then use these guardrails while leveraging AI for efficiency. This process has reduced their content compliance issues by 78%.
12. Hyperwrite
Best for: Context-aware content assistance
Hyperwrite works alongside you, learning your style and offering suggestions as you write.
Key features:
• Browser-based writing assistance
• Style matching technology
• Research integration
• Grammar and readability checks
• Creative suggestion mode
Pricing: £22/month for Professional plan
Hyperwrite shines as a collaborative partner rather than a replacement, ideal for content creators who want to maintain their voice.
How businesses use it effectively: A marketing agency in Manchester uses Hyperwrite to maintain consistent quality across its freelancer network. The tool learns its clients’ preferred styles and offers real-time suggestions. This approach has reduced editing time by 40% while ensuring brand consistency.
13. Byword AI
Best for: Niche and technical content
Byword AI specialises in creating accurate content for technical industries and specialised niches.
Key features:
• Industry-specific training
• Technical accuracy verification
• Citation generation
• Expert knowledge simulation
• Jargon-appropriate usage
Pricing: £40/month for Expert plan
Byword AI helps teams create authoritative content in fields that require deep subject expertise.
How businesses use it effectively: A healthcare technology startup uses Byword AI to create detailed product documentation. The tool’s medical knowledge base ensures accurate terminology and proper explanations. This approach has allowed their small team to produce comprehensive materials without hiring specialised medical writers.
14. Surfer SEO
Best for: Data-driven content optimisation
Surfer SEO combines AI writing with detailed content analysis for maximum search visibility.
Key features:
• NLP-based content scoring
• Competitor content analysis
• Content structure recommendations
• SERP feature optimisation
• Integrated AI editor
Pricing: £69/month for Essential plan
Surfer’s data-driven approach takes the guesswork out of creating content that ranks well.
How businesses use it effectively: An e-commerce company selling sustainable products uses Surfer SEO to optimise its product descriptions and category pages. By following Surfer’s content recommendations, it has increased organic traffic by 156% in competitive niches without increasing its ad spend.
15. Narrato
Best for: End-to-end content workflows
Narrato manages the entire content creation process from ideation to publication.
Key features:
• Content calendar integration
• Workflow automation
• AI-assisted writing
• SEO toolset
• Performance tracking
Pricing: £35/month for Pro plan
Narrato helps content teams maintain consistent production schedules while leveraging AI for efficiency.
How businesses use it effectively: A travel blog network uses Narrato to manage content across 15 different destinations. Their editorial team sets up workflows and topic clusters. Writers then use the AI assistance to create consistent, optimised content. This system has helped them increase publishing frequency by 3x without sacrificing quality.
Let’s now move on to what we call our advanced tips for maximising AI content tools.
10 Advanced Tips for Maximising AI Content Tools
1. Create Custom Training Data
The most sophisticated marketing teams are creating custom datasets to train their AI tools.
Make a start by collecting your:
• Highest-performing content
• Brand style guides
• Customer testimonials and reviews
• Successful email campaigns
• Top-converting landing pages
Then, feed these materials to your AI tools to help them understand what works for your specific audience.
2. Build Modular Prompt Libraries
Develop a library of proven prompts for different content types.
Categories that you might include will be:
• Product descriptions
• Blog introductions
• Email subject lines
• Call-to-action phrases
• FAQ responses
These prompt templates save time and ensure consistency across your team.
3. Implement Content Mixing Techniques
The most natural-sounding content often combines AI-generated frameworks with human additions:
• Use AI to create comprehensive outlines
• Let AI draft the foundational content
• Add human stories, examples, and insights
• Use AI for fact-checking and optimisation
• Have humans edit for brand voice
This collaborative approach produces better results than either AI or humans working alone.
4. Develop Platform-Specific Strategies
As we all know, each content platform requires a different approach:
For blogs:
• Use AI for comprehensive topic research
• Generate multiple outline options
• Create section-by-section with specific prompts
• Add unique data points and perspectives
For social media:
• Generate variations of key messages
• Create platform-specific adaptations
• Use AI to suggest trending hashtags
• Test different AI-generated hooks
For emails:
• Generate multiple subject line options
• Create personalised content blocks
• Test AI-written calls-to-action
• Use emotional analysis to check the tone
5. Use AI for Competitive Analysis
Competitive analysis is a massive part of any marketing strategy or game plan.
Most top marketers will use AI tools to analyse competitor content:
• Identify content gaps in your industry
• Analyse top-performing competitor topics
• Compare content comprehensiveness scores
• Track keyword ownership across competitors
This intelligence will help you to create more strategic content plans.
6. Implement Content Refreshing Workflows
Use AI to keep your content library current:
• Scan existing content for outdated information
• Update statistics and references automatically
• Expand thin content with additional insights
• Realign older content with current SEO best practices
This process extends the lifespan of your content assets.
7. Create Personalisation at Scale
Advanced AI tools can help create personalised content variations:
• Generate audience segment-specific versions
• Create industry-specific case studies
• Adapt content for different buyer journey stages
• Personalise based on behavioural data
This level of customisation was previously impossible at scale.
8. Leverage Cross-Format Content Creation
This is a very powerful addition to any marketer’s toolkit and was never possible at scale. Use AI to transform content across formats:
• Turn blog posts into social media threads
• Convert webinar transcripts into blog content
• Transform customer testimonials into case studies
• Create video scripts from popular articles
This approach maximises your return on content investments.
9. Implement Content Testing Frameworks
Use AI to generate multiple versions for testing:
• Create different headlines and introductions
• Test varying content lengths
• Compare different content structures
• Experiment with tone and style variations
Data from these tests improves future content performance.
10. Focus on Ethical Content Creation
As AI content becomes more common, ethical considerations matter:
• Disclose AI assistance when appropriate
• Verify all facts and claims
• Avoid generating misleading content
• Respect copyright and intellectual property
• Ensure content reflects your brand values
Ethical AI usage builds long-term trust with your audience.
Let’s now move on to the common challenges that we will face when using AI tools, along with suitable solutions.
Common Challenges and Solutions When Using AI Content Tools
Even the best AI content tools come with challenges. Here’s how successful marketing teams overcome them:
Generic-Sounding Content
AI tools sometimes produce content that lacks personality or unique insights.
Our Solution:
• Use AI for structure and research, not unique perspectives
• Insert brand-specific stories and examples manually
• Create custom training data from your best content
• Use more specific prompts with examples of your preferred style
• Implement a “voice overlay” editing pass after AI generation
Factual Inaccuracies
AI models occasionally generate incorrect information or outdated facts.
Our Solution:
• Implement a rigorous fact-checking process
• Use tools with citation capabilities
• Provide recent data in your prompts
• Specify the need for verification in prompts
• Consider tools specialised in your industry
SEO-Optimised But Unengaging
This is a big one! How many times does AI-generated content rank well but without engaging your readers or even converting them?
Our Solution:
• Focus on user intent, not just keywords
• Add emotional hooks manually
• Include customer pain points and objections
• Incorporate original research and insights
• Use AI tools with engagement metrics, not just SEO scores
Difficulty Maintaining Brand Voice
AI content may drift from your established brand voice.
Our Solution:
• Create brand voice training documents
• Use consistent style guide references in prompts
• Implement brand voice-checking tools
• Create brand-specific custom models when possible
• Use tools with voice preservation features
Content That Looks AI-Generated
With so much AI content being generated and with so many AI tools online, the content might well show telltale signs that readers can detect.
Our Solution:
• Vary sentence structures manually
• Add unconventional insights and perspectives
• Include industry-specific references
• Insert original metaphors and analogies
• Adjust transitions between paragraphs
Addressing these challenges proactively will help you create AI-assisted content that truly stands out in 2025.
By now, you should have a much better idea of how to use AI in your business, along with what works and what doesn’t.
But just before we end, let’s take a look at our 30-day plan that we have put together to help you achieve all of your AI goals.
Getting Started: A 30-Day Implementation Plan
Days 1-7: Research and Selection
• Identify your specific content needs and pain points
• Request demos from 3-5 tools that match your requirements
• Create an evaluation scorecard with your key criteria
• Test free trials with realistic content projects
• Gather feedback from potential users on your team
• Make your selection based on results, not promises
Days 8-14: Setup and Training
• Configure your selected tool with brand guidelines
• Create team user accounts with appropriate permissions
• Develop an initial prompt library for common content types
• Conduct training sessions for different team roles
• Document best practices specific to your selected tool
• Start with small, low-risk content projects
Days 15-21: Process Integration
• Map your content workflows with AI touchpoints
• Create approval processes for AI-generated content
• Develop quality-checking protocols
• Integrate with your CMS and marketing platforms
• Set up performance tracking for AI-assisted content
• Document time savings and efficiency metrics
Days 22-30: Optimisation and Scaling
• Review initial results and refine processes
• Expand to additional content types
• Develop more sophisticated prompts
• Create templates for successful content patterns
• Share wins and learnings with broader team
• Plan for expanded use cases
Final Thoughts
The best AI content tools in 2025 offer remarkable capabilities that would have seemed impossible just a few years ago.
They help marketers create more content, reach wider audiences, and maintain consistency across channels.
However, the key to success is finding the right balance between AI efficiency and human creativity.
Used thoughtfully, these tools free your team from repetitive writing tasks so they can focus on strategy and unique insights that truly differentiate your brand.
Choose tools that complement your team’s strengths and address your specific content challenges.
With the right AI assistants, you can focus on strategy and creative direction while automating the more tedious aspects of content production.
Remember that AI content tools are evolving rapidly.
Stay current with new features and capabilities to maintain your competitive edge.
The marketers who master these tools will have a significant advantage in the increasingly crowded digital landscape.
Which AI content tools are you using in your marketing stack?
The landscape continues to evolve, and staying current with these technologies is essential for competitive content marketing.
