A Finest Flooring Case Study
A Flooring Company With A Difference
A local search case study
Finest Flooring
As a local business, Finest Flooring had to widen their online presence in order to thrive in this new industry.
The flooring industry generates around 2.04 billion pounds a year in the UK alone. Because of this, it is a perfect time for local businesses to capitalise on the moment.
The Goals For Finest Flooring
IMPROVE LOCAL RANKING
Finest Flooring, a flooring company based in North London, wanted us to help them improve their local rankings within a 15-mile radius. The idea was to have all keywords relating to services such as carpeting, wooden flooring, and tiling, to rank well and achieve page one status.
INCREASE SOCIAL MEDIA PRESENCE
The local flooring business wanted to capitalise on the carpeting and flooring industry in their local area. This was to be achieved through Google search listing and Facebook site management, by optimising social media accounts and curating a loyal following.
Social Media
After managing their social media for a few months, we began getting questions and requests through social media which converted into sales from Facebook.
The Journey
We began by looking at and optimising the company’s Google My Business listing. Optimisation included adding the correct type of content for the company, along with relative keywords, images, and offers.
We also began improving on their Facebook business page. We optimised their home page, business information, and added an ‘About Us’ section.
Deliverables
HIGH SEARCH RANKING
Their local search performed very well as they are now the highest-ranking search for flooring and carpets in the local area. Their Google My Business listing also performed extremely well, because of how we optimised their site and content. In turn, the company received several reviews through Google My Business which also helped their rankings.
SOCIAL MEDIA MANAGEMENT
On their social media sites, we posted showcases of their work as they were completed. This gained a lot of likes increasing the reach of the company. For the first time ever, the company actually experienced placed orders via social media. Their Facebook page and Instagram portal got a lot of interaction from people making purchases through the sites.
To Conclude
Finest Flooring was more than happy with the results that we achieved through local search. Following our help, they were the top search result in their area through our website and content optimisation.
The social media marketing was also a great success for them, as they continue the social media marketing strategy we laid out for them.
We have now ceased working for them, however, the results that we achieved still stay with them to this day.
If you would like help with your social media and local search rankings, contact Shape The Market to find out more about our services.
Why Work With Shape The Market?
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Based on Yours
With plenty happy customers, you can understand why we base our success on yours.
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