A cycling case study
Discover How We Helped This Cycling Company
A cycling success
The Tour
Their tours follow the route of the 1972 Tour de France. They offer different types of tours that will allow customers to explore France in a new and unique way.
Growing And Developing Social
Grand Velo Tours was established after the huge boost in popularity for cycling holidays. They were inspired by the 1972 winner of the Tour de France, Eddy Merckx.
More people are trying to live a more health-conscious life and create a more sustainable future. Because of this, cycling holidays allow people to enjoy exploring new countries while traveling healthily and staying environmentally friendly.
The Goals For Grand Velo Tours
IMPROVE INSTAGRAM PRESENCE
Grand Velo Tours wanted Shape The Market to help with their Instagram page. This involved gaining more followers, having their posts fully managed, and increasing the number of likes on their posts.
INCREASE TRAFFIC TO THEIR SITE
Grand Velo Tours also wanted us to use Instagram to direct people to view their website. We did this through calls to actions, which in turn could lead potential clients to sign up for the tour.
Developing Social Media
As well as this, we also explored the cycling community to learn about the latest topics that we could feature in our social media posts.
The journey
We were instructed to help improve their social media presence, paying particular attention to Instagram. So, we began to develop a posting schedule that would help them reach their goals.
We spent time researching their demographics and the types of Instagram accounts that they follow. As a result, this allowed us to use this information to construct posts and hashtags to appeal to the audience.
Deliverables
FOLLOWERS AND ENGAGEMENT
We helped Grand Velo Tours gain a much larger number of followers due to the research and scheduling plans we put in place. These plans are still carried out to this day. We also helped the number of likes and comments on their social media increase each time we made a post, due to our hashtags and applicable images.
CLICK-THROUGH RATES
After just under a month of managing the Instagram account for Grand Velo Tours, we have seen a large number of people going to visit their website thanks to the promotion of it on their social media. Their social media presence and gaining of followers is directly relating to their website traffic.
To Conclude
Grand Velo Tours’ social media has only been managed by Shape The Market for a few months, which has resulted in great success for them. With increased likes, comments, and followers all engaging with their Instagram.
The cycling tours company was very satisfied with these results and we are continuing to manage their Instagram account. What’s more, we hope to gain even more engagement and sales for Grand Velo Tours.
If you would like help increasing the click-through rate and site traffic for your business, contact us at Shape The Market and see how we can help.
Why Work With Shape The Market?
Our Success Is
Based on Yours
With plenty happy customers, you can understand why we base our success on yours.
Transparency Is Always
The Name Of The Game
We will be 100% transparent with you at every stage of your project as well as keeping you informed.
We Will Never
Outsource Your Work
Each and every part of your marketing journey is taken care of in-house. Nothing is outsourced.
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