An IEPAL Case Study

IEPAL was the first institute to offer their services to youth and young adults which helped them cement themselves as a brand.

“Europe’s Most Trusted Establishment For Train The Trainer/ Certification Programmes in International Etiquette and Protocol – an international presence in more than 60 countries.”

BUILD A NEW SITE

The International Etiquette & Protocol Academy of London (IEPAL) wanted us to create a website for them that would function and operate better than the previous one hosted by Wixx.

Firstly, we began by creating an entirely new site for the company. The site was designed and coded by our inhouse team and led to a much faster user experience compared to the previous one.

The website went through several changes and runs on the test server to try out the pages, as well as making sure that we were using the right keywords specific for their type of business. This helped us ensure a much better search experience.

FULLY FUNCTIONING SITE

Thanks to the extensive work and updates we implemented, the site was able to load in full in 4 seconds. This was due to the seamless coding we created that was the mainframe of the website, allowing for a more seamless user experience.

HIGH SEARCH RANKING

We ranked various keywords on the first page. Many of these keywords revolving around the company and their USP. This was integrated into the optimised content that we created for the site, which was mostly made up of unique and in-house written articles.