An IEPAL Case Study
Bringing Etiquette And Manners Back To Life
Achieving real results through social media
A New Chic Site For IEPAL
IEPAL was the first institute to offer their services to youth and young adults which helped them cement themselves as a brand.
“Europe’s Most Trusted Establishment For Train The Trainer/ Certification Programmes in International Etiquette and Protocol – an international presence in more than 60 countries.”
The Goals For IEPAL
BUILD A NEW SITE
The International Etiquette & Protocol Academy of London (IEPAL) wanted us to create a website for them that would function and operate better than the previous one hosted by Wixx.
OPTIMISE SEO
For this site, they wanted us to ensure that the content within would help them achieve high-level rankings across multiple search engines, not just Google. We did this by using carefully chosen keywords.
It’s All About Testing
Once we had the final sign-off from the client, we launched the site on our corporate servers. This followed a long process of rigorous testing.
The Journey
Firstly, we began by creating an entirely new site for the company. The site was designed and coded by our inhouse team and led to a much faster user experience compared to the previous one.
The website went through several changes and runs on the test server to try out the pages, as well as making sure that we were using the right keywords specific for their type of business. This helped us ensure a much better search experience.
Deliverables
FULLY FUNCTIONING SITE
Thanks to the extensive work and updates we implemented, the site was able to load in full in 4 seconds. This was due to the seamless coding we created that was the mainframe of the website, allowing for a more seamless user experience.
HIGH SEARCH RANKING
We ranked various keywords on the first page. Many of these keywords revolving around the company and their USP. This was integrated into the optimised content that we created for the site, which was mostly made up of unique and in-house written articles.
To Conclude
The International Etiquette & Protocol Academy of London was very pleased with both our design and in-house marketing efforts. We still manage their site and ensure daily visibility.
The SEO content that we created for their site has allowed them to become more visible to their target audience.
We have been retained as their marketing partner and, besides looking after their SEO, we also host and maintain their website. If you too would like help from Shape The Market, get in contact with us.
Why Work With Shape The Market?
Our Success Is
Based on Yours
With plenty happy customers, you can understand why we base our success on yours.
Transparency Is Always
The Name Of The Game
We will be 100% transparent with you at every stage of your project as well as keeping you informed.
We Will Never
Outsource Your Work
Each and every part of your marketing journey is taken care of in-house. Nothing is outsourced.
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