A Property Hunt Case Study

The Property Hunt makes up part of the real estate market in the UK. This market is one of the largest in Europe, with an approximate size of 900 billion pounds. With an industry this developed, appropriate digital strategies are essential. Because of this, landlords need to seize the opportunity to maximise their visibility to make use of the demand for homes.

WEBSITE RE-DESIGN

The Property Hunt wanted us to take full autonomy of their website. The client required a website that was easily identifiable and that had a unique appearance. As well as this, we also aimed to increase the webpages’ speed so that visitors would be able to load, browse, and contact the company in a short amount of time. Improving the user experience was vital.

By creating all of the copy for the website, we were able to greatly expand on the variety of keywords on the website. In order to do this, we added and improved the keywords that were previously there. This was all the result of our extensive research into the field of property.

We also created Google Webmaster/Search Console and Google Analytics accounts for The Property Hunt, also teaching them how to effectively use these. After adding these keywords within the new copy, we optimised and launched their GMB account and were able to improve their local ranking.

HIGH SEARCH RANKINGS

The Property Hunt has received a much-improved SEO ranking on search engine results pages. As a result, visitors to The Property Hunt’s website have also greatly increased. In addition to this, we also made sure that The Property Hunt was well-equipped to handle their website long after we were finished, knowing how to manage and update it when necessary.

Thanks to our training, they were able to manage their own Google Analytics, Webmaster, and My Business accounts long into the future.

OPTIMISED WEBSITE

The new website we developed has received a lot of positive feedback. It has played a vital role in attracting new investors and, by extension, getting them to invest more in a company that now has a stronger and more unique online presence.

As well as this, we increased the speed of the website and improved the ease of navigation. This helped make sure that the website was compatible with all media devices. Thankfully, visitors to The Property Hunt website are no longer impeded by a poor site.