A Property Hunt Case Study
Building An Online Business From Scratch
A branding and LinkedIn case study
The Real Estate Market
The Property Hunt makes up part of the real estate market in the UK. This market is one of the largest in Europe, with an approximate size of 900 billion pounds. With an industry this developed, appropriate digital strategies are essential. Because of this, landlords need to seize the opportunity to maximise their visibility to make use of the demand for homes.
The Goals For The Property Hunt
WEBSITE RE-DESIGN
The Property Hunt wanted us to take full autonomy of their website. The client required a website that was easily identifiable and that had a unique appearance. As well as this, we also aimed to increase the webpages’ speed so that visitors would be able to load, browse, and contact the company in a short amount of time. Improving the user experience was vital.
ENHANCE SEO
The UK property investment is an incredibly competitive market, and thus the goal was to make sure they stood out against their competitors. Enhancing the SEO of the website would bring more customers to their website via Google search engine results pages. This is essential for any company to compete against its competition for visibility online.
Website Development
We then tracked the pages that had the highest bounce rates, so we knew what to improve on. This also led to us maximising the functionality of these pages to ensure a smooth user experience that was compatible with all types of devices.
The Journey
By creating all of the copy for the website, we were able to greatly expand on the variety of keywords on the website. In order to do this, we added and improved the keywords that were previously there. This was all the result of our extensive research into the field of property.
We also created Google Webmaster/Search Console and Google Analytics accounts for The Property Hunt, also teaching them how to effectively use these. After adding these keywords within the new copy, we optimised and launched their GMB account and were able to improve their local ranking.
Deliverables
HIGH SEARCH RANKINGS
The Property Hunt has received a much-improved SEO ranking on search engine results pages. As a result, visitors to The Property Hunt’s website have also greatly increased. In addition to this, we also made sure that The Property Hunt was well-equipped to handle their website long after we were finished, knowing how to manage and update it when necessary.
Thanks to our training, they were able to manage their own Google Analytics, Webmaster, and My Business accounts long into the future.
OPTIMISED WEBSITE
The new website we developed has received a lot of positive feedback. It has played a vital role in attracting new investors and, by extension, getting them to invest more in a company that now has a stronger and more unique online presence.
As well as this, we increased the speed of the website and improved the ease of navigation. This helped make sure that the website was compatible with all media devices. Thankfully, visitors to The Property Hunt website are no longer impeded by a poor site.
To Conclude
The Property Hunt has expressed great satisfaction with the work we put into their website.
They were kind enough to leave us a review with Clutch, a company review website, where they shared how they were impressed with our “knowledge and attitude. No task was too big for Shape The Market.”
Through regular calls and emails, we established a strong relationship with The Property Hunt during the development of their site. They were very happy with the working relationship we developed with them and described the collaboration between our two teams as “seamless”. If you too would like help from Shape The Market, please contact us.
Why Work With Shape The Market?
Our Success Is
Based on Yours
With plenty happy customers, you can understand why we base our success on yours.
Transparency Is Always
The Name Of The Game
We will be 100% transparent with you at every stage of your project as well as keeping you informed.
We Will Never
Outsource Your Work
Each and every part of your marketing journey is taken care of in-house. Nothing is outsourced.
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