The Top 5 Reasons Why You Should Use WordPress For Your Website

When starting to build a website for your company, WordPress is by far the best option. 

WordPress is essentially a content management system that allows you to bring your website to life. As such, it is the most popular website design platform.

Here at Shape The Market, we recommend that you utilise WordPress to create your website. There are so many possibilities when it comes to choosing how to make your website. However, WordPress makes the process simple and stress-free all without charge. 

In this article, you can learn all the reasons why it is the ideal platform for your website.

WordPress is a free software which means that you are able to download, install, use and modify your website to match your needs.

Having such a powerful tool at your fingertips for free is rare and so it is obviously popular for that reason.

This means that the only costs you’ll have regarding your company’s website will be for a domain name and hosting.

A domain name is the address of your website on the internet and is what users type in their browser’s address bar. This allows them to access your website, and it can be purchased cheaply in many places.

Web hosting is the place where your website’s files are stored and is the power behind your website.

Choosing the right hosting package is essential to the success of your website. This is why Shape The Market’s hosting packages all use solid-state drives. Meaning, they are capable of speeds up to 25x faster than any cloud hosting.

If you have any questions about how hosting and domain names work then feel free to contact us at Shape The Market. We can explain to you why they are essential to the smooth running of your website.

WordPress is an extremely flexible platform and can run all different types of websites. Whether it be for a small blog or a huge multinational corporation’s eCommerce store, it can work for you.

The endless possibilities means that whatever it is that you and your company need, WordPress can supply.

But how do you design it?

The main tools that allow it to be so flexible for all websites are the range of themes and plugins.

Themes are ideal if you are new to website design or simply don’t know where to start. Essentially, they are fully customisable templates.

There are thousands of options provided by for every type of website. These take the stress out of designing and coding from scratch.

What’s more, it allows further customisation through the use of plugins. These are like apps that add different functionalities to your website.

WordPress has a huge range of plugins available. These allow you to add contact forms, galleries, and shopping carts.

By making the most the many themes and plugins available, your website can be easily adapted to your company’s needs.

All companies seek to find the answer to the same question: how can we get discovered?

The most effective way of getting noticed is through search engines such as Google. Because of this, it is important that your website ranks high on search engines.

There are many ways to do this. Through well-written content, paid searches, paid advertising…

But another way is by having a great website.

WordPress is written using standard compliance high-quality code and produces semantic mark-up. This gives it an advantage in terms of where it ranks on search engines.

In addition to the natural SEO-friendliness of WordPress, it has a number of plugins available. These can further boost your website’s ranking and get seen more.

These plugins, like Yoast, can help boost your SEO thanks to their page analysis tools and technical search engine optimisation.

Coupling this with one of our SEO packages at Shape The Market, and it will ensure that your website will be in the perfect place to rank very highly on search engines and therefore get seen more often.

A huge benefit of running your website using WordPress is how quick and easy it is to set up.

The availability of theme templates and plugins speed up this process. They provide the tools at your disposal easily and quickly without the need for complex coding.

WordPress also comes with an automatic update management system which allows you to update WordPress itself as well as your themes and plugins from your dashboard with ease.

Another feature that makes the whole process much easier is the automatic device compatibility that the sites come with.

This means that your website will be adapted for all devices so it will work no matter what the system. From smartphones, to tablets, or computers, your website will always look good.

This will better the return from your website as your search engine ranking will be improved.

Your bounce rate will also be reduced as people will stay on your website longer. Especially if it can perform well on all types of devices.

Another benefit of using WordPress is the huge community of users that provide support for any issue you could encounter.

Over 25% of all websites are made using WordPress. As such, there is a great number of people who understand how WordPress works and can support you on the many blogs and forums that exist.

WordPress is developed with security in mind and it is a very safe and secure platform to run a website.

Obviously, no site is completely secure on the internet as it is a very uncertain place. But WordPress supplies a good base level of security which many other similar platforms do not.

The service promises a good level of security on their part, as long as you follow a good level of precaution on yours. This involves: using safe and pre-approved plugins and themes, keeping a decent password which you regularly update, monitoring your site, and updating your website security regularly.

Luckily for you, Shape The Market’s WordPress packages do a lot of this for you, so you don’t have to worry.

WordPress is an amazing platform for you to run your website through. There are a huge range of options available for your website with much of the stress taken out of the process.

This is why over a quarter of all sites are powered by WordPress. It is designed to make running and designing your website as efficient as possible.

Our tailored WordPress hosting and SEO packages are perfect accompaniments to your WordPress site. They help make the most of the powerful tool. Our packages improve the speed and capabilities of your site and subsequently get your website and company seen more often.

Feel free to contact Shape The Market if any of our services interest you.