How User Intent is Reshaping SEO for British SMEs
For years, keyword research and optimisation have been the foundation of SEO strategy for businesses across the UK.
While keywords remain important, search engines like Google have evolved dramatically in interpreting and responding to search queries.
And understanding user intent has now become the cornerstone of successful SEO for British SMEs.
At Shape The Market, we’ve helped dozens of UK small and medium enterprises transform their SEO strategies by focusing on user intent.
This shift has improved their search rankings, conversion rates, and customer engagement.
The Evolution of Search: From Keywords to Intent
When Google started, it relied heavily on keyword matching to deliver results.
If, for example, you wanted to rank for “accountant in Manchester,” you needed those exact words on your page, preferably multiple times.
This led to practices like keyword stuffing and exact-match domain names, tactics that now actually harm your rankings rather than help them.
Things have changed somewhat, and today’s search algorithms employ advanced natural language processing, machine learning, and user behaviour analysis to understand what searchers are trying to accomplish.
Google’s BERT and MUM updates have fundamentally changed how the search engine interprets queries, from simple keyword matching to understanding context, nuance, and intent.
For British SMEs, this evolution presents both challenges and opportunities.
Businesses thriving in this new landscape have adapted their content and SEO strategies to address the underlying needs of their audience, not just the keywords they type.
The Four Types of Search Intent You Need to Understand
Before we dive into implementation strategies, it’s crucial to understand the four primary types of search intent that drive most queries:
1. Informational Intent
These searches aim to answer a question or learn about a topic.
Here are some typical examples:
• How to register for VAT in the UK.
• Symptoms of seasonal allergies.
• It is the best time to visit the Lake District.
Informational searches comprise approximately 80% of all queries and represent opportunities to establish expertise and build trust with potential customers.
2. Navigational Intent
These searches aim to find a specific website or location.
So, for example:
• NHS login page.
• Costa Coffee near King’s Cross.
• BBC iPlayer.
Now, whilst these searches typically target brands the user already knows, there are still opportunities to capture traffic from navigational queries related to your business or location.
3. Commercial Investigation Intent
This is another type of search that indicates a user is researching products or services but isn’t yet ready to purchase.
Examples here would include:
• Best accounting software for small businesses in the UK.
• iPhone vs Samsung comparison.
• Electric car pros and cons UK.
Commercial investigation searches represent critical opportunities to influence purchase decisions before competitors do.
4. Transactional Intent
Transactional intent searches indicate a readiness to purchase or complete an action.
Searches here might include:
• Buy Dyson hair dryer online.
• Book Premier Inn Liverpool.
• Subscribe to Spotify Premium.
Transactional searches have the highest conversion potential and often justify more competitive bidding in paid search campaigns.
From what we have gone through, I am sure you can understand that for British SMEs, understanding which type of intent drives searches related to their business is essential for creating content that matches their potential customers’ needs rather than just what keywords they use.
How UK Businesses Are Misjudging User Intent
Our work with businesses across various sectors has identified common mistakes UK SMEs make when aligning their content with user intent.
Let’s now look at a few examples.
Creating Single Pages That Try to Serve Multiple Intents
Many businesses will create a single service page that attempts to simultaneously address informational, commercial, and transactional intents.
This results in unfocused content that doesn’t satisfy any particular user need.
For example, a solicitor in Leeds might have a single “Divorce Services” page that briefly explains the divorce process.
This page might well showcase their expertise and ask visitors to contact them, but it doesn’t thoroughly address any stage of the customer journey.
Focusing on Transaction Terms When Customers Aren’t Ready
Many British SMEs focus their content efforts exclusively on high-commercial-intent keywords like “buy commercial property insurance” while neglecting the informational queries that potential clients search for earlier in their journey, such as “What does commercial property insurance cover the UK.”
By missing these earlier touchpoints, businesses lose the opportunity to build trust and establish expertise before the prospect is ready to purchase.
Ignoring Local Intent Signals in Content
As a UK business, are you failing to recognise when searches have implicit local intent?
For example, someone searching for “business rates advice” from a location in Sheffield may be looking for local expertise, even if they don’t explicitly include “Sheffield” in their query.
Google increasingly uses location data to deliver localised results, yet many businesses don’t optimise their content to signal local relevance beyond including the city name.
Let’s now take a more detailed look at how businesses have improved their search results on Google.
How a Midlands Manufacturing Supplier Transformed Their Results
This manufacturing components supplier in the Midlands completely reshaped their digital strategy.
Before:
The company had created dozens of product category pages, each optimised for transactional keywords like “buy industrial fasteners UK” and “industrial gaskets supplier.”
Despite significant investment in content creation, these pages generated minimal organic traffic and few conversions.
The Intent Analysis:
Research revealed that procurement managers in their target market rarely searched directly for these products.
Instead, they researched specifications, compliance with British standards, material durability, and compatibility with specific manufacturing processes.
The Strategy Shift:
The client developed comprehensive content addressing these informational and commercial investigation needs:
1. Technical Resource Library: Created detailed guides on British and EU manufacturing standards, material selection criteria, and compatibility matrices.
2. Problem-Solution Content: Developed case studies showing how specific components solved UK industries’ manufacturing challenges.
3. Comparison Content: Published in-depth comparisons of materials and designs that addressed procurement managers’ evaluation criteria.
4. Industry-Specific Applications: Created content targeting their components’ performance in specific British industrial sectors.
The Results:
Within six months, the company saw:
• 218% increase in organic traffic
• 76% increase in time spent on site
• 43% increase in conversion rate from organic traffic
• Ranking for over 400 previously untargeted informational and commercial investigation terms
So, as you can no doubt see, by addressing the actual questions and concerns driving their customers’ search behaviour rather than just pushing products, they became a trusted resource in their industry and significantly improved their visibility and conversion rates.
Implementing Intent-Based SEO for Your British SME
Now that we understand the importance of user intent, let’s explore how to implement an intent-based approach for your UK business.
Step 1: Intent-Focused Keyword Research
Traditional keyword research focuses on search volume and competition.
Intent-based keyword research goes deeper to understand the motivation behind searches.
Let’s look at the following:
• Analyse Search Features: Look at Google’s features for your target keywords. Knowledge panels, featured snippets, and “People also ask” sections provide clues about how Google interprets the intent.
• Study SERP Content Types: Are the current top-ranking pages in-depth guides, product comparison tables, or transactional landing pages? This indicates what content type best satisfies the intent.
• Examine Query Language: Keywords containing “how,” “why,” and “what” typically signal informational intent, while terms like “best,” “top,” and “vs” indicate commercial investigation intent.
• Use UK-Specific Modifiers: British searchers often use region-specific terminology that signals intent. Terms like “near me,” “in [city name],” or references to UK-specific entities (NHS, HMRC, etc.) should be factored into your intent analysis.
Step 2: Create Intent-Aligned Content Pathways
Rather than creating isolated pages, try to develop content pathways that guide visitors through their journey:
• Informational Content: Comprehensive guides, explainers, and resources that establish your expertise while answering fundamental questions.
• Commercial Investigation Content: Comparison guides, case studies, and detailed specification information that helps prospects evaluate options.
• Transactional Content: Product or service pages optimised for conversion with clear calls to action, testimonials, and trust signals specific to UK consumers (such as local accreditations and compliance with British standards).
• Interconnected Journey: Link these content types together to create logical pathways that guide users from information-seeking to transaction completion.
Step 3: Optimise On-Page Elements for Intent Signals
Beyond the content itself, ensure that your on-page elements reinforce the intended purpose of each page:
• Title Tags and Headings: These should signal what user need the page addresses. For informational content, phrases like “Complete Guide to” or “Understanding” set appropriate expectations.
• Meta Descriptions: Use these to state what questions or needs the content explicitly will satisfy.
• Internal Linking Structure: Link to related content that addresses different intent stages to create logical user journeys.
• Schema Markup: Implement appropriate schema based on the page’s intent, HowTo schema for guides, FAQ schema for information-rich content, and Product or Service schema for transactional pages.
Step 4: Measure Intent-Based Metrics
Traditional SEO metrics like rankings and traffic don’t tell the whole story of intent satisfaction.
Consider these additional measurements:
• Page-Specific Bounce Rate: High bounce rates on informational content may be expected if the content answers the question thoroughly. In contrast, high bounce rates on commercial or transactional pages often indicate intent mismatch.
• Progression Through Intent Stages: Track how effectively users move from informational content to commercial investigation to transaction completion.
• Search Console Click Analysis: Analyse which queries are driving traffic to specific pages to ensure the content matches the intent of actual search terms.
• Micro-Conversions: Measure intent-appropriate actions like downloading guides (informational), using comparison tools (commercial), or requesting quotes (transactional).
Advanced Intent Strategies for Competitive UK Markets
For British SMEs in particularly competitive markets, these advanced strategies can provide an edge:
1. Intent-Based Content Gaps Analysis
Examine the top-ranking content for your target queries and identify what questions or aspects of the topic they don’t adequately address.
Our research with UK businesses shows that content addressing secondary questions related to the primary query often outperforms content targeting the main keyword.
For example, a mortgage broker targeting “first-time buyer mortgages” might identify that top-ranking content doesn’t adequately address how Government schemes like Help to Buy specifically impact mortgage applications, a significant concern for UK first-time buyers.
2. Regional Intent Variations
Looking at regional intent variations, we can see that the UK has significant regional variations in terminology, priorities, and concerns that affect search intent:
• Regional Terminology: Users in different parts of Britain may use different terms for the same concept (e.g., “bap” vs “roll” vs “barm cake”).
• Regional Priorities: Economic factors, weather concerns, and regional regulations can all affect what information users prioritise in their searches.
• Local Context: References to local landmarks, institutions, and cultural elements can signal relevance to region-specific intent.
Businesses with national reach should consider creating region-specific content variations that address these nuances, particularly for services where local context is essential.
3. Voice Search and Conversational Intent
With the rapid adoption of smart speakers and voice search in UK households (over 30% now own a smart speaker), optimising for conversational queries has become increasingly important:
• Question-Based Content: Structure content around natural language questions that British users might ask verbally.
• Featured Snippet Optimisation: Voice assistants often pull answers from featured snippets, so structuring content to win these positions can significantly increase visibility in voice search.
• Local Voice Queries: Voice searches are 3x more likely to have local intent than text searches, making location-specific optimisation even more critical for businesses targeting nearby customers.
Building an Intent-First SEO Culture in Your Organisation
By now, you can hopefully see that transitioning to an intent-based SEO approach requires more than just technical change; it requires a shift in thinking throughout your organisation:
1. Collaborate Across Departments
Sales teams have invaluable insights into customer questions and concerns that can inform your intent strategy.
Customer service teams can identify common pain points and queries that should be addressed in your content.
2. Develop Intent Personas
Beyond demographic buyer personas, create intent-based personas that map out the specific questions, concerns, and goals driving search behaviour at each customer journey stage.
3. Train Content Creators on Intent
Ensure everyone creating content understands the different types of search intent and how to craft content that satisfies each type effectively.
4. Review and Refine Regularly
Search behaviour and intent signals evolve.
Establish a regular process for reviewing performance and refining your intent strategy based on changing patterns.
The Future of Intent-Based SEO for UK Businesses
As search engines continue to evolve, we anticipate several trends that will further emphasise the importance of user intent for British SMEs:
• Increased Personalisation: Search engines will deliver increasingly personalised results based on individual search history, location, and behaviour patterns.
• More Sophisticated Intent Recognition: Advances in AI will enable search engines to understand more complex and nuanced intent signals.
• Multi-Modal Search: The ability to search using images, voice, and text simultaneously will create new types of intent signals that businesses must understand.
• Zero-Click Satisfaction: More queries will be answered directly in search results, making it essential to structure content that provides value even when users don’t click through to your site.
By building a strong foundation of intent-based SEO now, your business will be well-positioned to adapt to these changes as they emerge.
How Shape The Market Can Help
At Shape The Market, we specialise in helping British SMEs develop and implement intent-based SEO strategies that drive traffic, meaningful engagement, and conversions.
Our approach includes:
• Comprehensive intent analysis for your specific industry and target audience
• Content strategy development aligned with the entire customer journey
• Technical SEO implementation that reinforces intent signals
• Training and support to build intent-focused capabilities within your team
• Ongoing measurement and optimisation based on intent performance
The businesses we work with typically see improved search visibility, higher-quality traffic, better engagement metrics, and more substantial ROI from their digital marketing investments.
Taking the Next Step
Understanding and implementing intent-based SEO is not a one-time project but an ongoing process of refinement and adaptation.
As user behaviour evolves and search engines become more sophisticated, staying ahead of the curve will require continuous learning and adjustment.
Contact us for a complimentary intent analysis of your current search visibility and discover the opportunities your digital strategy may be missing.
How User Intent is Reshaping SEO for British SMEs
For years, keyword research and optimisation have been the foundation of SEO strategy for businesses across the UK.
While keywords remain important, search engines like Google have evolved dramatically in interpreting and responding to search queries.
And understanding user intent has now become the cornerstone of successful SEO for British SMEs.
At Shape The Market, we’ve helped dozens of UK small and medium enterprises transform their SEO strategies by focusing on user intent.
This shift has improved their search rankings, conversion rates, and customer engagement.
The Evolution of Search: From Keywords to Intent
When Google started, it relied heavily on keyword matching to deliver results.
If, for example, you wanted to rank for “accountant in Manchester,” you needed those exact words on your page, preferably multiple times.
This led to practices like keyword stuffing and exact-match domain names, tactics that now actually harm your rankings rather than help them.
Things have changed somewhat, and today’s search algorithms employ advanced natural language processing, machine learning, and user behaviour analysis to understand what searchers are trying to accomplish.
Google’s BERT and MUM updates have fundamentally changed how the search engine interprets queries, from simple keyword matching to understanding context, nuance, and intent.
For British SMEs, this evolution presents both challenges and opportunities.
Businesses thriving in this new landscape have adapted their content and SEO strategies to address the underlying needs of their audience, not just the keywords they type.
The Four Types of Search Intent You Need to Understand
Before we dive into implementation strategies, it’s crucial to understand the four primary types of search intent that drive most queries:
1. Informational Intent
These searches aim to answer a question or learn about a topic.
Here are some typical examples:
• How to register for VAT in the UK.
• Symptoms of seasonal allergies.
• It is the best time to visit the Lake District.
Informational searches comprise approximately 80% of all queries and represent opportunities to establish expertise and build trust with potential customers.
2. Navigational Intent
These searches aim to find a specific website or location.
So, for example:
• NHS login page.
• Costa Coffee near King’s Cross.
• BBC iPlayer.
Now, whilst these searches typically target brands the user already knows, there are still opportunities to capture traffic from navigational queries related to your business or location.
3. Commercial Investigation Intent
This is another type of search that indicates a user is researching products or services but isn’t yet ready to purchase.
Examples here would include:
• Best accounting software for small businesses in the UK.
• iPhone vs Samsung comparison.
• Electric car pros and cons UK.
Commercial investigation searches represent critical opportunities to influence purchase decisions before competitors do.
4. Transactional Intent
Transactional intent searches indicate a readiness to purchase or complete an action.
Searches here might include:
• Buy Dyson hair dryer online.
• Book Premier Inn Liverpool.
• Subscribe to Spotify Premium.
Transactional searches have the highest conversion potential and often justify more competitive bidding in paid search campaigns.
From what we have gone through, I am sure you can understand that for British SMEs, understanding which type of intent drives searches related to their business is essential for creating content that matches their potential customers’ needs rather than just what keywords they use.
How UK Businesses Are Misjudging User Intent
Our work with businesses across various sectors has identified common mistakes UK SMEs make when aligning their content with user intent.
Let’s now look at a few examples.
Creating Single Pages That Try to Serve Multiple Intents
Many businesses will create a single service page that attempts to simultaneously address informational, commercial, and transactional intents.
This results in unfocused content that doesn’t satisfy any particular user need.
For example, a solicitor in Leeds might have a single “Divorce Services” page that briefly explains the divorce process.
This page might well showcase their expertise and ask visitors to contact them, but it doesn’t thoroughly address any stage of the customer journey.
Focusing on Transaction Terms When Customers Aren’t Ready
Many British SMEs focus their content efforts exclusively on high-commercial-intent keywords like “buy commercial property insurance” while neglecting the informational queries that potential clients search for earlier in their journey, such as “What does commercial property insurance cover the UK.”
By missing these earlier touchpoints, businesses lose the opportunity to build trust and establish expertise before the prospect is ready to purchase.
Ignoring Local Intent Signals in Content
As a UK business, are you failing to recognise when searches have implicit local intent?
For example, someone searching for “business rates advice” from a location in Sheffield may be looking for local expertise, even if they don’t explicitly include “Sheffield” in their query.
Google increasingly uses location data to deliver localised results, yet many businesses don’t optimise their content to signal local relevance beyond including the city name.
Let’s now take a more detailed look at how businesses have improved their search results on Google.
How a Midlands Manufacturing Supplier Transformed Their Results
This manufacturing components supplier in the Midlands completely reshaped their digital strategy.
Before:
The company had created dozens of product category pages, each optimised for transactional keywords like “buy industrial fasteners UK” and “industrial gaskets supplier.”
Despite significant investment in content creation, these pages generated minimal organic traffic and few conversions.
The Intent Analysis:
Research revealed that procurement managers in their target market rarely searched directly for these products.
Instead, they researched specifications, compliance with British standards, material durability, and compatibility with specific manufacturing processes.
The Strategy Shift:
The client developed comprehensive content addressing these informational and commercial investigation needs:
1. Technical Resource Library: Created detailed guides on British and EU manufacturing standards, material selection criteria, and compatibility matrices.
2. Problem-Solution Content: Developed case studies showing how specific components solved UK industries’ manufacturing challenges.
3. Comparison Content: Published in-depth comparisons of materials and designs that addressed procurement managers’ evaluation criteria.
4. Industry-Specific Applications: Created content targeting their components’ performance in specific British industrial sectors.
The Results:
Within six months, the company saw:
• 218% increase in organic traffic
• 76% increase in time spent on site
• 43% increase in conversion rate from organic traffic
• Ranking for over 400 previously untargeted informational and commercial investigation terms
So, as you can no doubt see, by addressing the actual questions and concerns driving their customers’ search behaviour rather than just pushing products, they became a trusted resource in their industry and significantly improved their visibility and conversion rates.
Implementing Intent-Based SEO for Your British SME
Now that we understand the importance of user intent, let’s explore how to implement an intent-based approach for your UK business.
Step 1: Intent-Focused Keyword Research
Traditional keyword research focuses on search volume and competition.
Intent-based keyword research goes deeper to understand the motivation behind searches.
Let’s look at the following:
• Analyse Search Features: Look at Google’s features for your target keywords. Knowledge panels, featured snippets, and “People also ask” sections provide clues about how Google interprets the intent.
• Study SERP Content Types: Are the current top-ranking pages in-depth guides, product comparison tables, or transactional landing pages? This indicates what content type best satisfies the intent.
• Examine Query Language: Keywords containing “how,” “why,” and “what” typically signal informational intent, while terms like “best,” “top,” and “vs” indicate commercial investigation intent.
• Use UK-Specific Modifiers: British searchers often use region-specific terminology that signals intent. Terms like “near me,” “in [city name],” or references to UK-specific entities (NHS, HMRC, etc.) should be factored into your intent analysis.
Step 2: Create Intent-Aligned Content Pathways
Rather than creating isolated pages, try to develop content pathways that guide visitors through their journey:
• Informational Content: Comprehensive guides, explainers, and resources that establish your expertise while answering fundamental questions.
• Commercial Investigation Content: Comparison guides, case studies, and detailed specification information that helps prospects evaluate options.
• Transactional Content: Product or service pages optimised for conversion with clear calls to action, testimonials, and trust signals specific to UK consumers (such as local accreditations and compliance with British standards).
• Interconnected Journey: Link these content types together to create logical pathways that guide users from information-seeking to transaction completion.
Step 3: Optimise On-Page Elements for Intent Signals
Beyond the content itself, ensure that your on-page elements reinforce the intended purpose of each page:
• Title Tags and Headings: These should signal what user need the page addresses. For informational content, phrases like “Complete Guide to” or “Understanding” set appropriate expectations.
• Meta Descriptions: Use these to state what questions or needs the content explicitly will satisfy.
• Internal Linking Structure: Link to related content that addresses different intent stages to create logical user journeys.
• Schema Markup: Implement appropriate schema based on the page’s intent, HowTo schema for guides, FAQ schema for information-rich content, and Product or Service schema for transactional pages.
Step 4: Measure Intent-Based Metrics
Traditional SEO metrics like rankings and traffic don’t tell the whole story of intent satisfaction.
Consider these additional measurements:
• Page-Specific Bounce Rate: High bounce rates on informational content may be expected if the content answers the question thoroughly. In contrast, high bounce rates on commercial or transactional pages often indicate intent mismatch.
• Progression Through Intent Stages: Track how effectively users move from informational content to commercial investigation to transaction completion.
• Search Console Click Analysis: Analyse which queries are driving traffic to specific pages to ensure the content matches the intent of actual search terms.
• Micro-Conversions: Measure intent-appropriate actions like downloading guides (informational), using comparison tools (commercial), or requesting quotes (transactional).
Advanced Intent Strategies for Competitive UK Markets
For British SMEs in particularly competitive markets, these advanced strategies can provide an edge:
1. Intent-Based Content Gaps Analysis
Examine the top-ranking content for your target queries and identify what questions or aspects of the topic they don’t adequately address.
Our research with UK businesses shows that content addressing secondary questions related to the primary query often outperforms content targeting the main keyword.
For example, a mortgage broker targeting “first-time buyer mortgages” might identify that top-ranking content doesn’t adequately address how Government schemes like Help to Buy specifically impact mortgage applications, a significant concern for UK first-time buyers.
2. Regional Intent Variations
Looking at regional intent variations, we can see that the UK has significant regional variations in terminology, priorities, and concerns that affect search intent:
• Regional Terminology: Users in different parts of Britain may use different terms for the same concept (e.g., “bap” vs “roll” vs “barm cake”).
• Regional Priorities: Economic factors, weather concerns, and regional regulations can all affect what information users prioritise in their searches.
• Local Context: References to local landmarks, institutions, and cultural elements can signal relevance to region-specific intent.
Businesses with national reach should consider creating region-specific content variations that address these nuances, particularly for services where local context is essential.
3. Voice Search and Conversational Intent
With the rapid adoption of smart speakers and voice search in UK households (over 30% now own a smart speaker), optimising for conversational queries has become increasingly important:
• Question-Based Content: Structure content around natural language questions that British users might ask verbally.
• Featured Snippet Optimisation: Voice assistants often pull answers from featured snippets, so structuring content to win these positions can significantly increase visibility in voice search.
• Local Voice Queries: Voice searches are 3x more likely to have local intent than text searches, making location-specific optimisation even more critical for businesses targeting nearby customers.
Building an Intent-First SEO Culture in Your Organisation
By now, you can hopefully see that transitioning to an intent-based SEO approach requires more than just technical change; it requires a shift in thinking throughout your organisation:
1. Collaborate Across Departments
Sales teams have invaluable insights into customer questions and concerns that can inform your intent strategy.
Customer service teams can identify common pain points and queries that should be addressed in your content.
2. Develop Intent Personas
Beyond demographic buyer personas, create intent-based personas that map out the specific questions, concerns, and goals driving search behaviour at each customer journey stage.
3. Train Content Creators on Intent
Ensure everyone creating content understands the different types of search intent and how to craft content that satisfies each type effectively.
4. Review and Refine Regularly
Search behaviour and intent signals evolve.
Establish a regular process for reviewing performance and refining your intent strategy based on changing patterns.
The Future of Intent-Based SEO for UK Businesses
As search engines continue to evolve, we anticipate several trends that will further emphasise the importance of user intent for British SMEs:
• Increased Personalisation: Search engines will deliver increasingly personalised results based on individual search history, location, and behaviour patterns.
• More Sophisticated Intent Recognition: Advances in AI will enable search engines to understand more complex and nuanced intent signals.
• Multi-Modal Search: The ability to search using images, voice, and text simultaneously will create new types of intent signals that businesses must understand.
• Zero-Click Satisfaction: More queries will be answered directly in search results, making it essential to structure content that provides value even when users don’t click through to your site.
By building a strong foundation of intent-based SEO now, your business will be well-positioned to adapt to these changes as they emerge.
How Shape The Market Can Help
At Shape The Market, we specialise in helping British SMEs develop and implement intent-based SEO strategies that drive traffic, meaningful engagement, and conversions.
Our approach includes:
• Comprehensive intent analysis for your specific industry and target audience
• Content strategy development aligned with the entire customer journey
• Technical SEO implementation that reinforces intent signals
• Training and support to build intent-focused capabilities within your team
• Ongoing measurement and optimisation based on intent performance
The businesses we work with typically see improved search visibility, higher-quality traffic, better engagement metrics, and more substantial ROI from their digital marketing investments.
Taking the Next Step
Understanding and implementing intent-based SEO is not a one-time project but an ongoing process of refinement and adaptation.
As user behaviour evolves and search engines become more sophisticated, staying ahead of the curve will require continuous learning and adjustment.
Contact us for a complimentary intent analysis of your current search visibility and discover the opportunities your digital strategy may be missing.
