The Comeback of Animal-Based Products

How UK Consumers Are Changing Their Diets

In recent years, the UK has been a leader in vegan trends.

Plant-based foods were everywhere, from grocery stores to restaurants. But now, more people are choosing animal-based products again.

This shift is changing how brands work and what products they offer.

This article will explain why this is happening, what it means for the UK market, and how brands can adjust to this trend.

Why People Are Moving Away from Veganism

Although vegan diets were very popular, their interest seems to be slowing down.

Here are some reasons why:

1. Health Concerns:

Some worry that vegan diets might not give them enough nutrients like vitamin B12, iron, or omega-3s.

These are easier to get from animal-based foods. Because of this, some people are deciding vegan diets might not be best for their long-term health.

2. Taste and Enjoyment:

Many people feel that plant-based alternatives don’t taste as good as meat or dairy.

Foods from their childhood or traditional dishes also make people want to return to animal products.

3. Environmental Questions:

Vegan diets are often seen as better for the planet. However, some plant-based foods, like almond milk or soy products, can still harm the environment.

These issues make some people rethink their choices.

4. Changing Trends:

At first, veganism grew because of celebrities and media support. Now, more people are promoting balanced diets with plant and animal foods.

Ethical farming and Sustainability are also getting more attention.

Popular Trends in Animal-Based Products

The rise of animal-based products isn’t just about returning to old habits. It shows new interests and priorities among shoppers.

Here are some examples:

1. Ethical and Sustainable Choices:

Many people still care about animal welfare.

This is why products like free-range eggs and grass-fed meat are popular. Shoppers want to know where their food comes from and that it’s responsibly made.

2. Higher-Quality Products:

Instead of buying many cheap products, consumers choose more expensive items, like artisan cheeses or organic meat.

Quality matters more than quantity.

3. Healthy Foods:

Foods like omega-3-rich eggs or probiotic yoghurts are appealing to health-focused consumers.

These products give extra benefits beyond essential nutrition.

4. Buying Local:

Supporting British farmers is becoming more critical.

People believe locally made products are fresher, better for the environment, and help local businesses.

So What Does This Mean for UK Brands?

This shift creates challenges and opportunities for businesses.

Brands need to understand what consumers want and adjust their products and strategies.

1. Creating New Products:

Brands should offer products that meet the demand for sustainable, high-quality, and ethical animal-based items.

Working with local farmers can improve trust and reputation.

2. Being Transparent:

Shoppers want to know how their food is made.

Brands that share stories about their sourcing and farming practices can build strong customer relationships.

3. Highlighting Health Benefits:

Many consumers want healthy food. Brands should show how their products support good nutrition.

Labels that clearly explain health benefits can make a big difference.

4. Focusing on Sustainability:

Sustainability is still essential.

Brands can promote eco-friendly practices like reducing packaging or using sustainable farming methods to attract more customers.

Marketing Strategies for New Trends

Are these new trends exciting?

They are undoubtedly challenging, and to connect with today’s shoppers, UK brands will need more innovative marketing strategies.

Here are our top tips:

1. Targeting Different Groups:

Consumers who buy animal-based products range from fitness enthusiasts to families.

Brands should create messages that fit the needs of these specific groups.

2. Sharing Stories Online:

Social media is a great way to show how animal-based products are made.

Videos and behind-the-scenes content about farms and production can make brands more relatable.

3. Partnering with Others:

Brands can work with local farmers, sustainability groups, or chefs to reach more people. Influencers can also help spread the message.

4. Creating In-Store Events:

For stores, having tastings or cooking demos can educate shoppers and make them more likely to try new products.

5. Using Data:

Tracking what customers like and buy helps brands personalise their advertising. Special offers or product suggestions based on data can increase sales.

How Some UK Brands Are Succeeding

Some UK brands are already succeeding with these changes.

Here’s what they’re doing:

– Yeo Valley Organic:

This dairy brand focuses on organic farming and supporting British farmers. Their campaigns highlight their commitment to Sustainability.

– The Ethical Butcher:

This company promotes sustainable and traceable meat. They use videos and articles to explain the environmental benefits of their practices.

– Arla Foods:

Arla has launched healthy dairy products like protein-packed yoghurts and fortified milk. Their marketing combines health benefits with eco-friendly values.

Balancing Vegan and Animal-Based Products

Even with this shift, veganism is still popular with many people.

Many shoppers now follow a flexitarian diet, eating plant- and animal-based foods.

And brands that cater to this balance will reach a much wider audience.

Let’s look at a few ways of doing this:

– Offering Both Options:

Companies should sell both vegan and animal-based items. This ensures everyone can find something they like.

– Mixing Products:

Brands can promote plant-based and animal-based foods together, like suggesting vegan sides to pair with ethically sourced meat.

To Conclude

The comeback of animal-based products in the UK shows that people’s tastes and values are constantly changing.

Brands focusing on quality, Sustainability, and transparency can adapt and succeed in this new market.

Do you want help updating your marketing strategy for the latest trends? Get in touch today for a free consultation.