Kyoto University Case Study

Shape The Market, a premier digital marketing agency, has delivered remarkable results by reimagining the online presence of the Institute for Integrated Cell-Material Sciences (iCeMS).

This case study explores the challenges faced by iCeMS, the solutions offered by Shape The Market, and the exceptional outcomes that ensued.

Facing significant hurdles in enhancing visibility and engagement, iCeMS turned to Shape The Market for innovative strategies. Our tailored approach included a comprehensive digital overhaul, SEO optimisation, and targeted content marketing.

iCeMS, a prestigious research institute in Japan, grappled with maintaining a solid digital presence that corresponded with its reputation for cutting-edge research and scientific excellence.

The institute’s website lacked a user-friendly interface, current content, and unified branding. Consequently, the institution missed opportunities to attract top-tier researchers, collaborators, and funding.

iCeMS aimed to bolster its online presence by addressing the following challenges:

• Developing a user-friendly and visually appealing website.
• Ensuring that the content was up-to-date, engaging, and easily accessible.
• Establishing a consistent and memorable brand identity.

Furthermore, iCeMS needed to harness the power of social media platforms like Twitter, Facebook, and LinkedIn for lead generation and audience engagement. They required a strategic approach to create compelling content and interactive campaigns that resonated with their target audience. Building a robust online community and fostering meaningful interactions on these platforms were critical for enhancing their digital footprint and attracting top-tier talent and collaborators.

Shape The Market joined forces with iCeMS to devise a comprehensive strategy that tackled these challenges.
Key aspects of the solution included:

Website Redesign
Shape The Market overhauled iCeMS’ website with a focus on user experience and visual appeal. This entailed creating a responsive and intuitive layout, integrating dynamic multimedia elements, and simplifying navigation to help users effortlessly locate pertinent information.

Content Strategy

The agency formulated a content strategy that emphasized relevance and engagement. They conducted an exhaustive audit of existing content, removing outdated information and optimizing the remaining material for search engines.

Branding

Shape The Market collaborated with iCeMS to forge a cohesive brand identity that mirrored the institute’s values and reputation for excellence. This included designing a new logo, choosing a consistent colour scheme, and laying down guidelines for typography and imagery.

Shape The Market’s efforts led to significant enhancements in iCeMS’ digital presence, resulting in the following outcomes:

Increased Web Traffic: The user-friendly design, captivating content, and refined search engine optimization contributed to a 45% increase in overall website traffic.

Enhanced User Experience: Visitors spent 30% more time on the site and could easily locate relevant information due to streamlined navigation and the intuitive layout.

Stronger Brand Identity: The unified branding strategy cultivated a memorable and recognizable identity for iCeMS, amplifying its reputation within the global scientific community.

By partnering with Shape The Market, iCeMS successfully revitalised its digital presence, leading to increased website traffic, an improved user experience, and a more robust brand identity.

This case study exemplifies the value of strategic collaboration between institutions and digital marketing agencies to achieve exceptional results. Through targeted LinkedIn lead generation campaigns, we managed to achieve a significant response rate, attracting high-quality leads and fostering valuable connections.

Our expert management of their social media presence on Twitter, Facebook, and LinkedIn further amplified their reach, engaging their audience with compelling content and interactive initiatives.