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Introduction
Our latest case study delves into how we partnered with a renowned Scottish whisky brand. We were asked to run a six-month PPC campaign targeting affluent men aged 35+ in Europe and the USA.
This case study delves into the intricacies of our strategy, execution, and the remarkable results we achieved. Our client, a Scottish whisky distillery with a legacy of excellence, faced the challenge of expanding their market reach and standing out in a saturated market.
Their product, a premium single-barrel whisky, was an embodiment of Scottish tradition and craftsmanship.
Introduction
Our latest case study delves into how we partnered with a renowned Scottish whisky brand. We were asked to run a six-month PPC campaign targeting affluent men aged 35+ in Europe and the USA.
This case study delves into the intricacies of our strategy, execution, and the remarkable results we achieved. Our client, a Scottish whisky distillery with a legacy of excellence, faced the challenge of expanding their market reach and standing out in a saturated market.
Their product, a premium single-barrel whisky, was an embodiment of Scottish tradition and craftsmanship.
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_1.jpg?resize=500%2C500&ssl=1)
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/STM-CLIENT-LOGOS.jpg?resize=1600%2C219&ssl=1)
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/MOBILE-VERSION-STM-CLIENT-LOGOS.jpg?resize=450%2C1000&ssl=1)
Our Aims
Our campaign aimed to:
1. Amplify brand awareness among high-income whisky enthusiasts.
2. Penetrate the European and American markets.
3. Drive a significant increase in online sales.
We developed a creative strategy that highlighted the unique aspects of single-barrel whisky. Our adverts featured stunning Scottish landscapes and the distillery’s rich heritage, coupled with modern, sleek photography that showcased the product’s elegance. User-generated content, including testimonials and lifestyle images, added a layer of authenticity and engagement, fostering a community around the brand.
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_2.jpg?resize=500%2C500&ssl=1)
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_2.jpg?resize=500%2C500&ssl=1)
Our Aims
Our campaign aimed to:
1. Amplify brand awareness among high-income whisky enthusiasts.
2. Penetrate the European and American markets.
3. Drive a significant increase in online sales.
We developed a creative strategy that highlighted the unique aspects of single-barrel whisky. Our adverts featured stunning Scottish landscapes and the distillery’s rich heritage, coupled with modern, sleek photography that showcased the product’s elegance. User-generated content, including testimonials and lifestyle images, added a layer of authenticity and engagement, fostering a community around the brand.
Adaptation And Execution
Adaptation to Market Trends:
In response to the growing popularity of single-barrel whiskies, we positioned our client’s product as a distinctive and desirable addition to any collection, appealing directly to our target demographic’s desire for exclusivity and quality.
Competitive Edge:
To differentiate our client in a crowded market, we focused on their unique selling points: heritage, quality, and the rarity of their single-barrel selections. Our messaging was tailored to evoke a sense of exclusivity and prestige, appealing to discerning customers.
Adaptation And Execution
Adaptation to Market Trends:
In response to the growing popularity of single-barrel whiskies, we positioned our client’s product as a distinctive and desirable addition to any collection, appealing directly to our target demographic’s desire for exclusivity and quality.
Competitive Edge:
To differentiate our client in a crowded market, we focused on their unique selling points: heritage, quality, and the rarity of their single-barrel selections. Our messaging was tailored to evoke a sense of exclusivity and prestige, appealing to discerning customers.
Execution And Creatives
Platform: Google Ads was our primary platform, offering extensive reach and sophisticated targeting options.
Campaign Structure: We created multiple ad groups targeting various interests and demographics, continuously refining our approach based on performance data.
Budget Allocation: Our budget strategy was dynamic, allocating more funds to high-performing ads and keywords, thus maximising ROI.
Click-Through Rate (CTR): Our campaign consistently maintained a high CTR, peaking at 3.5%, which is almost double the industry standard. This success can be attributed to our compelling ad copy and visually appealing creatives.
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_4.jpg?resize=500%2C500&ssl=1)
Execution And Creatives
Platform: Google Ads was our primary platform, offering extensive reach and sophisticated targeting options.
Campaign Structure: We created multiple ad groups targeting various interests and demographics, continuously refining our approach based on performance data.
Budget Allocation: Our budget strategy was dynamic, allocating more funds to high-performing ads and keywords, thus maximising ROI.
Click-Through Rate (CTR): Our campaign consistently maintained a high CTR, peaking at 3.5%, which is almost double the industry standard. This success can be attributed to our compelling ad copy and visually appealing creatives.
Start achieving amazing results via PPC
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_5.jpg?resize=500%2C500&ssl=1)
Our Results
Conversion Rate: The conversion rate stood at an impressive 2.8%, indicating that our targeted approach resonated well with the intended audience.
Cost Per Click (CPC): We achieved an optimal CPC of £1.20, ensuring budget efficiency without compromising ad visibility.
Return on Ad Spend (ROAS): The campaign generated a stellar ROAS of 8:1, highlighting the effectiveness of our strategic planning and execution.
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_5.jpg?resize=500%2C500&ssl=1)
Our Results
Conversion Rate: The conversion rate stood at an impressive 2.8%, indicating that our targeted approach resonated well with the intended audience.
Cost Per Click (CPC): We achieved an optimal CPC of £1.20, ensuring budget efficiency without compromising ad visibility.
Return on Ad Spend (ROAS): The campaign generated a stellar ROAS of 8:1, highlighting the effectiveness of our strategic planning and execution.
The Results Are In
The campaign was a resounding success:
1. Brand Awareness: There was a 75% increase in brand searches and a 40% uplift in website traffic.
2. Market Penetration: We successfully established the brand in new markets, with a 50% increase in sales from Europe and the USA.
3. Sales Growth: Overall, the campaign drove a 60% increase in online sales, with a significant portion attributed to new customers.
Our PPC campaign for the Scottish whisky brand exemplifies Shape The Market’s ability to blend creativity with data-driven strategies to achieve outstanding results.
![](https://i0.wp.com/shapethemarket.com/wp-content/uploads/2024/03/whisky_case_study_7.jpg?resize=500%2C500&ssl=1)
The Results Are In
The campaign was a resounding success:
1. Brand Awareness: There was a 75% increase in brand searches and a 40% uplift in website traffic.
2. Market Penetration: We successfully established the brand in new markets, with a 50% increase in sales from Europe and the USA.
3. Sales Growth: Overall, the campaign drove a 60% increase in online sales, with a significant portion attributed to new customers.
Our PPC campaign for the Scottish whisky brand exemplifies Shape The Market’s ability to blend creativity with data-driven strategies to achieve outstanding results.
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Why Work With Shape The Market?
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Our Success Is
Based on Yours
With plenty happy customers, you can understand why we base our success on yours.
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Transparency Is Always
The Name Of The Game
We will be 100% transparent with you at every stage of your project as well as keeping you informed.
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We Will Never
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Each and every part of your marketing journey is taken care of in-house. Nothing is outsourced.
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