Scottish Whisky Company – Case Study2024-04-27T13:52:38+01:00
Slide
A Whisky
Case Study

Discover just how we elevated their brand through highly effective pay per click ads.

Introduction

Our latest case study delves into how we partnered with a renowned Scottish whisky brand. We were asked to run a six-month PPC campaign targeting affluent men aged 35+ in Europe and the USA.

This case study delves into the intricacies of our strategy, execution, and the remarkable results we achieved. Our client, a Scottish whisky distillery with a legacy of excellence, faced the challenge of expanding their market reach and standing out in a saturated market.

Their product, a premium single-barrel whisky, was an embodiment of Scottish tradition and craftsmanship.

Introduction

Our latest case study delves into how we partnered with a renowned Scottish whisky brand. We were asked to run a six-month PPC campaign targeting affluent men aged 35+ in Europe and the USA.

This case study delves into the intricacies of our strategy, execution, and the remarkable results we achieved. Our client, a Scottish whisky distillery with a legacy of excellence, faced the challenge of expanding their market reach and standing out in a saturated market.

Their product, a premium single-barrel whisky, was an embodiment of Scottish tradition and craftsmanship.

Our Aims

Our campaign aimed to:
1. Amplify brand awareness among high-income whisky enthusiasts.
2. Penetrate the European and American markets.
3. Drive a significant increase in online sales.

We developed a creative strategy that highlighted the unique aspects of single-barrel whisky. Our adverts featured stunning Scottish landscapes and the distillery’s rich heritage, coupled with modern, sleek photography that showcased the product’s elegance. User-generated content, including testimonials and lifestyle images, added a layer of authenticity and engagement, fostering a community around the brand.

Our Aims

Our campaign aimed to:
1. Amplify brand awareness among high-income whisky enthusiasts.
2. Penetrate the European and American markets.
3. Drive a significant increase in online sales.

We developed a creative strategy that highlighted the unique aspects of single-barrel whisky. Our adverts featured stunning Scottish landscapes and the distillery’s rich heritage, coupled with modern, sleek photography that showcased the product’s elegance. User-generated content, including testimonials and lifestyle images, added a layer of authenticity and engagement, fostering a community around the brand.

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Adaptation And Execution

Adaptation to Market Trends:
In response to the growing popularity of single-barrel whiskies, we positioned our client’s product as a distinctive and desirable addition to any collection, appealing directly to our target demographic’s desire for exclusivity and quality.

Competitive Edge:
To differentiate our client in a crowded market, we focused on their unique selling points: heritage, quality, and the rarity of their single-barrel selections. Our messaging was tailored to evoke a sense of exclusivity and prestige, appealing to discerning customers.

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Adaptation And Execution

Adaptation to Market Trends:
In response to the growing popularity of single-barrel whiskies, we positioned our client’s product as a distinctive and desirable addition to any collection, appealing directly to our target demographic’s desire for exclusivity and quality.

Competitive Edge:
To differentiate our client in a crowded market, we focused on their unique selling points: heritage, quality, and the rarity of their single-barrel selections. Our messaging was tailored to evoke a sense of exclusivity and prestige, appealing to discerning customers.

Looking to build your brand via PPC?

Connect Today

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Execution And Creatives

Platform: Google Ads was our primary platform, offering extensive reach and sophisticated targeting options.

Campaign Structure: We created multiple ad groups targeting various interests and demographics, continuously refining our approach based on performance data.

Budget Allocation: Our budget strategy was dynamic, allocating more funds to high-performing ads and keywords, thus maximising ROI.

Click-Through Rate (CTR): Our campaign consistently maintained a high CTR, peaking at 3.5%, which is almost double the industry standard. This success can be attributed to our compelling ad copy and visually appealing creatives.

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Execution And Creatives

Platform: Google Ads was our primary platform, offering extensive reach and sophisticated targeting options.

Campaign Structure: We created multiple ad groups targeting various interests and demographics, continuously refining our approach based on performance data.

Budget Allocation: Our budget strategy was dynamic, allocating more funds to high-performing ads and keywords, thus maximising ROI.

Click-Through Rate (CTR): Our campaign consistently maintained a high CTR, peaking at 3.5%, which is almost double the industry standard. This success can be attributed to our compelling ad copy and visually appealing creatives.

Start achieving amazing results via PPC

Enquire Today

Our Results

Conversion Rate: The conversion rate stood at an impressive 2.8%, indicating that our targeted approach resonated well with the intended audience.

Cost Per Click (CPC): We achieved an optimal CPC of £1.20, ensuring budget efficiency without compromising ad visibility.
Return on Ad Spend (ROAS): The campaign generated a stellar ROAS of 8:1, highlighting the effectiveness of our strategic planning and execution.

Our Results

Conversion Rate: The conversion rate stood at an impressive 2.8%, indicating that our targeted approach resonated well with the intended audience.

Cost Per Click (CPC): We achieved an optimal CPC of £1.20, ensuring budget efficiency without compromising ad visibility.
Return on Ad Spend (ROAS): The campaign generated a stellar ROAS of 8:1, highlighting the effectiveness of our strategic planning and execution.

The Results Are In

The campaign was a resounding success:
1. Brand Awareness: There was a 75% increase in brand searches and a 40% uplift in website traffic.
2. Market Penetration: We successfully established the brand in new markets, with a 50% increase in sales from Europe and the USA.
3. Sales Growth: Overall, the campaign drove a 60% increase in online sales, with a significant portion attributed to new customers.

Our PPC campaign for the Scottish whisky brand exemplifies Shape The Market’s ability to blend creativity with data-driven strategies to achieve outstanding results.

Get your free PPC consultation today

Enquire Today

The Results Are In

The campaign was a resounding success:
1. Brand Awareness: There was a 75% increase in brand searches and a 40% uplift in website traffic.
2. Market Penetration: We successfully established the brand in new markets, with a 50% increase in sales from Europe and the USA.
3. Sales Growth: Overall, the campaign drove a 60% increase in online sales, with a significant portion attributed to new customers.

Our PPC campaign for the Scottish whisky brand exemplifies Shape The Market’s ability to blend creativity with data-driven strategies to achieve outstanding results.

Get your free PPC consultation today

Enquire Today

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