Coverderm – Case Study2024-06-26T16:51:29+01:00
Slide
A Beauty
Case Study

Discover just how we helped this cosmetic company explode their sales via social media.

Introduction

The cosmetics industry is currently valued at over $530 billion with skincare being its most profitable category.

Coverderm is a Greek cosmetics brand specialising in a variety of advanced dermo-cosmetic products. As they currently export products to over 80 different countries a strong online presence is vital.

Leveraging data-driven marketing tactics and innovative content strategies, Coverderm sought to connect with a broader audience, highlighting their commitment to quality and effectiveness in skincare.

Introduction

The cosmetics industry is currently valued at over $530 billion with skincare being its most profitable category.

Coverderm is a Greek cosmetics brand specialising in a variety of advanced dermo-cosmetic products. As they currently export products to over 80 different countries a strong online presence is vital.

Leveraging data-driven marketing tactics and innovative content strategies, Coverderm sought to connect with a broader audience, highlighting their commitment to quality and effectiveness in skincare.

Client’s Goals

Improved Social Media Activity
Coverderm relied primarily on sales from physical retailers. As such their online presence, specifically, Social Media presence needed a massive boost. Coverderm had asked us to manage their Social Media channels, which at that point had little activity and very few posts.

Increased Social Media interaction
Building upon their desire to increase their Social Media presence, Coverderm also wanted us to improve the amount of interaction that users. This included a desire to gain more likes, more comments and more followers.

Client’s Goals

Improved Social Media Activity
Coverderm relied primarily on sales from physical retailers. As such their online presence, specifically, Social Media presence needed a massive boost. Coverderm had asked us to manage their Social Media channels, which at that point had little activity and very few posts.

Increased Social Media interaction
Building upon their desire to increase their Social Media presence, Coverderm also wanted us to improve the amount of interaction that users. This included a desire to gain more likes, more comments and more followers.

WHISKY CASE STUDY

This case study reveals our PPC strategies that boosted a whisky company’s online visibility and generated a surge in revenue.

DISCOVER MORE

FASHION CASE STUDY

Learn how we revitalised a fashion brand’s social presence, driving engagement, website traffic, and sales.

DISCOVER MORE

FOOD CASE STUDY

Discover the social media secrets that helped a food wholesaler transform their presence and massively expand their reach.

DISCOVER MORE

The Journey

After our initial discussions with Coverderm we concluded that focusing on their UAE social media channels would be the priority.

The UAE is the 9th highest country in the world when it comes to money spent on cosmetic products. On top of this, we found that Coverderm exported a large portion of its products to the UAE so for us this was a logical step.

As a cosmetics company, our next choice was to focus primarily on utilising Instagram to boost their Social Media presence as it is, of course, an incredibly visual Social Media platform.

Are you looking to build your brand through social?

Connect Today

The Journey

After our initial discussions with Coverderm we concluded that focusing on their UAE social media channels would be the priority.

The UAE is the 9th highest country in the world when it comes to money spent on cosmetic products. On top of this, we found that Coverderm exported a large portion of its products to the UAE so for us this was a logical step.

As a cosmetics company, our next choice was to focus primarily on utilising Instagram to boost their Social Media presence as it is, of course, an incredibly visual Social Media platform.

Are you looking to build your brand through social?

Connect Today

FACEBOOK ADS

Imagine reaching exactly who you want, where you want, without wasting a single moment or penny. That’s the power of Facebook Ads.

START TODAY

INSTAGRAM ADS

Instagram Ads aren’t just promotions; they’re your canvas to inspire, connect, and drive action. Enquire about our services today.

START TODAY

PAY PER CLICK

Whether you’re aiming to boost sales, increase leads, or drive website traffic, Google PPC Ads are the key to achieving success.

START TODAY

Next Steps

Our next step was to come up with a regular posting schedule based around user activity spikes, specifical users within their target demographic.

We wanted to build upon Coverderm’s brand identity and so we improved upon their page descriptions as well as utilised Instagram stories and highlights so as to give their followers a better understanding of their brand.

In order to increase user engagement, we communicated we utilised Influencer Marketing, working with Influencers to produce videos and posts about Coverderm products for both their own and Coverderm’s pages.

Utilising the right hashtags and tagging the right influencers were also major parts of our Instagram campaign with Coverderm. We made sure to research which hashtags would be most effective for this sector.

Discover just what we can do for your brand

Enquire Today

Next Steps

Our next step was to come up with a regular posting schedule based around user activity spikes, specifical users within their target demographic.

We wanted to build upon Coverderm’s brand identity and so we improved upon their page descriptions as well as utilised Instagram stories and highlights so as to give their followers a better understanding of their brand.

In order to increase user engagement, we communicated we utilised Influencer Marketing, working with Influencers to produce videos and posts about Coverderm products for both their own and Coverderm’s pages.

Utilising the right hashtags and tagging the right influencers were also major parts of our Instagram campaign with Coverderm. We made sure to research which hashtags would be most effective for this sector.

Discover just what we can do for your brand

Enquire Today

Deliverables

Follower Increase
Over the course of working with them, we had grown Coverderm’s UAE Instagram page’s follower count from under 100 to over 3’700.

Increased Interactions
Coverderm’s posts now regularly gain hundreds of likes and comments.

Over 100 Unique posts
Coverderm’s UAE Instagram page now has over 40 unique posts. Potential customers are now able to gain a much better understanding of the brand and what they offer.

Deliverables

Follower Increase
Over the course of working with them, we had grown Coverderm’s UAE Instagram page’s follower count from under 100 to over 3’700.

Increased Interactions
Coverderm’s posts now regularly gain hundreds of likes and comments.

Over 100 Unique posts
Coverderm’s UAE Instagram page now has over 40 unique posts. Potential customers are now able to gain a much better understanding of the brand and what they offer.

To Conclude

Coverderm was very willing to hand control of their Social Media over to us for the duration of our time working together, and as a result, we were able to massively improve their Social Media presence.

Our team not only increased their follower count but also significantly boosted engagement rates and enhanced brand visibility across multiple platforms.

If you would like Shape The Market to manage your Social Media accounts and improve its engagement, please get in touch with us. Our expertise in data-driven strategies and creative content development can help your brand achieve remarkable online growth.

Get your free Social Media consultation today

Enquire Today

To Conclude

Coverderm was very willing to hand control of their Social Media over to us for the duration of our time working together, and as a result, we were able to massively improve their Social Media presence.

Our team not only increased their follower count but also significantly boosted engagement rates and enhanced brand visibility across multiple platforms.

If you would like Shape The Market to manage your Social Media accounts and improve its engagement, please get in touch with us. Our expertise in data-driven strategies and creative content development can help your brand achieve remarkable online growth.

Get your free Social Media consultation today

Enquire Today

EMAIL

Let’s start to maximise your email marketing campaigns and acquire new leads and customers. Start your email marketing campaign today.

START TODAY

YOUTUBE

Whether you’re aiming to launch a new product or elevate your brand’s presence, YouTube Ads are your ticket to making a lasting impression

START TODAY

DATA

Gain insights into what your website visitors enjoy and work out what’s gaining clicks, and what’s losing conversions. Discover the power of data analysis.

START TODAY

Why Work With Shape The Market?

about us

Our Success Is
Based on Yours

With plenty happy customers, you can understand why we base our success on yours.

Transparency Is Always
The Name Of The Game

We will be 100% transparent with you at every stage of your project as well as keeping you informed.

We Will Never
Outsource Your Work

Each and every part of your marketing journey is taken care of in-house. Nothing is outsourced.

Social Media Marketing

Social Media Advertising

Interested In Working With Us?

**By submitting this form, I confirm that I have read and accept the privacy policy of Shape The Market, and that I have agreed to be contacted about their marketing services.

Thanks for reaching out to Shape The Market. One of our team members will be in touch shortly.
There was an error trying to send your message. Please try again later.

Data Analysis Services

Content Marketing

Interested In Working With Us?

**By submitting this form, I confirm that I have read and accept the privacy policy of Shape The Market, and that I have agreed to be contacted about their marketing services.

Thanks for reaching out to Shape The Market. One of our team members will be in touch shortly.
There was an error trying to send your message. Please try again later.

Catch Up With The Latest Digital Marketing News

Go to Top