A Whisky Case Study

Dekanta has emerged as the world’s leading specialist retailer of Japanese whisky.

With a robust global market that sees 90% of all non-Japanese sales distributed across China, France, the Philippines, and the U.S., Japanese whisky enjoys a universal appeal.

Rooted authentically in Japanese culture, Dekanta excels by shipping tens of thousands of bottles to over 60 countries, establishing itself as a significant player in the global spirits market.

Recognizing the potential of social media to further enhance its market presence, Dekanta aimed to substantially grow its audience and boost engagement across various platforms.

A key component of this strategy was to empower their staff with the skills needed to achieve these goals in-house.

The dual objectives of amplifying their social media presence and fostering staff proficiency framed our collaborative efforts.

Our journey with Dekanta began with a focused mission to elevate their social media strategy, particularly on Facebook, where initial campaign developments were targeted.

Concurrently, we undertook the comprehensive training of their Philippines-based staff. Through a series of Skype training sessions and seminars, we covered the essentials of social media marketing.

Special emphasis was placed on leveraging platforms like WeChat—a critical tool in Asia—for building platforms and facilitating sales.

Training extended to other key platforms such as Twitter and LinkedIn, ensuring a well-rounded approach to digital marketing.

The tangible outcomes of our collaboration were significant.

We orchestrated a Facebook advertising campaign that reached over 80,000 individuals, demonstrating the effectiveness of well-crafted digital content.

Moreover, we established a sustainable marketing strategy, leaving Dekanta with a team of fully trained social media experts capable of managing and growing their digital footprint independently.

This empowered staff continues to drive the brand’s online presence, adapting and evolving with the digital landscape.

Over the six months of our project, Dekanta not only saw a substantial increase in engagement across their social media channels but also enjoyed an uptick in sales, directly attributable to the enhanced digital strategies.

The success of the training program has been particularly gratifying, with Dekanta’s staff now proficient in managing and marketing through their social platforms.

This enduring impact underscores the value of investing in skilled personnel and strategic digital marketing.