A Fashion Brand Case Study

Our engagement began with one of our clients, a fashion designer at Harvey Nichols.

They approached us to elevate their online presence, including enhancements to their website and a more robust approach to marketing and social media strategies.

The goal was to better showcase their exquisite range of designer clothing and convert their social media efforts into tangible results.

Our initial focus was on overhauling the website to improve various aspects of the user journey.

This included enhancing the user interface on landing pages and streamlining the checkout process to minimize friction.

We also addressed critical issues such as website speed and cybersecurity, implementing cutting-edge solutions to ensure the site remained fast and secure against potential threats.

Our efforts resulted in a significant decrease in bounce rates and a dramatic improvement in conversion rates.

Understanding the pivotal role of social media in fashion branding, we undertook a comprehensive strategy to refine our client’s social media presence.

This involved a detailed analysis of their current follower base to identify and retain those who added real value, a process we referred to as follower vetting and cleansing.

With targeted content and regular engagement strategies, we helped our clients not only grow their following on platforms like Instagram but also enhance interaction with users, which was previously a challenge.

Sales grew substantially and by the end of 2020, our client saw a 200% jump in sales. While client confidentiality restricts us from disclosing exact figures, it’s impressive to note that the revenue from these efforts reached six figures.

We can however disclose that a vast majority of our client’s income came from social media and specifically Instagram.

Looking ahead, we are committed to continuing our support for Florence Bridge in all aspects of marketing.

We aim to maintain the safety, security, and user-friendliness of their website, ensuring it remains a reliable and appealing platform for their customers.

As we move forward, our partnership, now over two years strong, will focus on sustaining and building upon the successes we’ve achieved together.

Our journey with Florence Bridge exemplifies our dedication to transforming our clients’ digital landscapes.

If you’re seeking to reshape your market presence and achieve similar results, Shape the Market is ready to assist.

Please feel free to reach out to us for a consultation and start your journey towards digital excellence.