A Food Case Study

Magna Foodservice, a food wholesaler with over 20 years of experience, has been dedicated to offering an extensive range of food products to restaurants, hotels, and other food service establishments.

Magna Foodservice has established itself as a trusted partner in the industry with a mission to provide high-quality, locally sourced ingredients at competitive prices.

However, in recent years, the company has faced increased competition due to shifting customer preferences online sales and branding.

To address these challenges, Magna Foodservice partnered with Shape The Market, a social media marketing agency, to revamp its social media presence and overall brand experience.

The modern food service landscape has evolved, with customers increasingly seeking more organic, locally sourced, and sustainably produced ingredients. Magna Foodservice found it challenging to meet these demands at the desired scale and price point, leading to a decline in sales.

As a result, the company needed to adapt its strategy to better align with current customer preferences and differentiate itself from competitors.

To tackle this challenge, Magna Foodservice joined forces with Shape The Market, a social media marketing agency with expertise in creating compelling online brand experiences.

Shape The Market conducted an in-depth analysis of Magna Foodservice’s existing social media channels, pinpointing areas for improvement.
Based on the findings, the agency devised a comprehensive social media strategy centred around engaging content, strong brand identity, and effective use of social media platforms to reach a broader audience.

In addition to strategy development, Shape The Market provided ongoing support and management for Magna Foodservice’s social media channels. This included monitoring and responding to customer feedback, as well as analysing social media metrics to continually refine and optimize their strategy.

Magna Foodservice experienced a significant improvement in its social media presence and overall brand experience through Shape The Market’s efforts.

The revamped social media strategy resulted in increased engagement, with a growing number of followers, likes, and shares of their content. This enhanced brand identity and reputation led to increased sales and heightened customer loyalty.

The collaboration between Magna Foodservice and Shape The Market proved successful, as the improvements in social media presence and brand experience contributed to a rise in sales and profitability for the company.

This case study highlights the importance of adapting to evolving customer preferences and maintaining a competitive edge in the industry. Magna Foodservice’s success hinged on its ability to listen to customers and adjust its strategy accordingly.

Moreover, its emphasis on quality and sustainability resonated with customers, demonstrating the significance of social responsibility in today’s business landscape.

Magna Foodservice’s journey offers valuable insights for other food wholesalers and food service businesses.

By prioritizing customer needs and maintaining a commitment to quality and sustainability, companies can not only withstand the challenges of a competitive marketplace but also prosper and grow.

By staying attuned to customers’ preferences and embracing change, businesses can ensure their long-term success in the food service industry.