Effective Lead Generation Khaleej Times

Khaleej Times is a leading online newspaper based in Dubai. It is known for delivering comprehensive news coverage and in-depth analysis.

As a prominent media outlet, their goal was to attract as many clients as possible for advertising space on their platform, which would sustain their operations and expand their reach.

This case study delves into how we achieved over 20 leads per month using our highly effective lead-generation techniques.

We were approached by Khaleej Times to help them with their lead generation, specifically for their advertising space.

Our monthly target was no less than 20 leads per month.

The plan here being to achieve this target consistently, ensuring a good return on investment (ROI) for the client.

Khaleej Times faced significant difficulties in attracting advertisers to its website. Despite its strong online presence and reputable brand, it struggled to convert this into any form of advertising revenue.

The main challenges included:

A Low Advertising Interest: Difficulty in convincing businesses to advertise on their platform.

Lead Generation Inefficiency: Ineffective internal processes for identifying and nurturing potential leads.

Recognising the critical impact of these challenges on their business, Khaleej Times contacted us and asked us to revamp their lead generation strategy.

Strategies and Tactics:

To overcome these challenges, we implemented a comprehensive lead generation strategy leveraging our extensive B2B database and LinkedIn’s professional network platform.

Our approach included:

B2B Database Utilisation:

• We accessed our proprietary database containing 500 million business contacts.
• We identified potential advertisers who aligned with Khaleej Times’ target audience.

LinkedIn Sales Navigator:

• We conducted targeted outreach on LinkedIn to connect with decision-makers in relevant industries.
• Created personalised offers and compelling content to attract interest in advertising opportunities.

Our strategic approach yielded exceptional results, surpassing the client’s expectations:

Leads Generated: Successfully secured 50 leads per month, significantly exceeding the initial target of 20 leads.

High Client Satisfaction: Khaleej Times were more than happy with our services, as reflected in their testimonial on our website.

Target Achievement: Successfully met and exceeded the lead generation goals set by Khaleej Times.

Practical Strategies: Demonstrated the efficacy of using a comprehensive B2B database and LinkedIn for targeted lead generation.

Client Satisfaction: Achieved high client satisfaction, laying the foundation for future collaborations.