Clients We Have Worked With
What is Pay Per Click (PPC) Advertising?
Pay-per-click advertising is a digital marketing
strategy where your business appears at the forefront of search engine results,
but you only pay when someone clicks on your ad. It’s direct, it’s efficient,
and most importantly, it’s measurable. From Google Ads to Bing, PPC allows you
to target potential customers in London and beyond, with precision and agility.
Why do Businesses Struggle with PPC?
High Competition: Standing out without a robust strategy can drain budgets with little return.
Complex Keyword Research: Understanding what local customers are searching for requires expertise and ongoing analysis.
Ad Copy that Converts: Crafting messages that resonate isn’t just about being catchy; it’s about being relevant and compelling.
Optimising for Conversion: A click is just the beginning. Your website must be optimised to convert that interest into action.
Why do Businesses Struggle with PPC?
High Competition: Standing out without a robust strategy can drain budgets with little return.
Complex Keyword Research: Understanding what local customers are searching for requires expertise and ongoing analysis.
Ad Copy that Converts: Crafting messages that resonate isn’t just about being catchy; it’s about being relevant and compelling.
Optimising for Conversion: A click is just the beginning. Your website must be optimised to convert that interest into action.
How We Can Help?
Local Knowledge, Global Strategy
At Shape The Market, we combine our deep understanding of the London market with global PPC trends to tailor campaigns that speak directly to your audience’s needs.
Continuous Optimisation
We don’t set and forget. Our team continuously monitors and optimises your campaigns for the highest return on investment, adjusting strategies as the market evolves.
Transparent Reporting
With our finger on the pulse of your campaign’s performance, we provide detailed, understandable reports. You’ll see not just the numbers, but what they mean for your business.
How We Can Help?
Local Knowledge, Global Strategy
At Shape The Market, we combine our deep understanding of the London market with global PPC trends to tailor campaigns that speak directly to your audience’s needs.
Continuous Optimisation
We don’t set and forget. Our team continuously monitors and optimises your campaigns for the highest return on investment, adjusting strategies as the market evolves.
Transparent Reporting
With our finger on the pulse of your campaign’s performance, we provide detailed, understandable reports. You’ll see not just the numbers, but what they mean for your business.
What You Will Receive From Every PPC Campaign
Expertise
Our certified PPC experts craft your campaigns with precision, backed by years of experience in diverse industries.
Experience
We leverage our vast experience to create campaigns that not only attract clicks but drive meaningful actions.
Authoritativeness
By targeting the right keywords and crafting authoritative ad copy, we position your business as a leader in its field.
Trustworthiness
We prioritise transparency, from bidding to billing. Our campaigns are designed to build trust with your audience, turning visitors into loyal customers.
What You Will Receive From Every PPC Campaign
Expertise
Our certified PPC experts craft your campaigns with precision, backed by years of experience in diverse industries.
Experience
We leverage our vast experience to create campaigns that not only attract clicks but drive meaningful actions.
Authoritativeness
By targeting the right keywords and crafting authoritative ad copy, we position your business as a leader in its field.
Trustworthiness
We prioritise transparency, from bidding to billing. Our campaigns are designed to build trust with your audience, turning visitors into loyal customers.
Why Choose Us?
Our bespoke approach ensures that whether you’re a start-up or an established enterprise, your PPC strategy is not just effective; it’s transformative.
Ready to unlock the full potential of pay-per-click advertising in London?
Contact us today to discuss how we can tailor a PPC strategy that not only meets but exceeds your business goals.
Why Choose Us?
Our bespoke approach ensures that whether you’re a start-up or an established enterprise, your PPC strategy is not just effective; it’s transformative.
Ready to unlock the full potential of pay-per-click advertising in London?
Contact us today to discuss how we can tailor a PPC strategy that not only meets but exceeds your business goals.
Turn browsing into buying with targeted PPC strategies
Why Work With Shape The Market?
Our Success Is
Based on Yours
With plenty happy customers, you can understand why we base our success on yours.
Transparency Is Always
The Name Of The Game
We will be 100% transparent with you at every stage of your project as well as keeping you informed.
We Will Never
Outsource Your Work
Each and every part of your marketing journey is taken care of in-house. Nothing is outsourced.
Social Media Marketing
Social Media Advertising
Interested In Working With Us?
Data Analysis Services
Content Marketing
Interested In Working With Us?
Pay Per Click Advertising FAQ’S
PPC, or Pay-per-click advertising, is a model where you pay a fee each time your ad is clicked, directly buying visits to your site instead of earning them organically. It’s a fast way to get targeted traffic.
Advertisers bid on keywords relevant to their target audience. Your ad placement depends on your bid, ad quality, and relevance. When someone searches your keyword, your ad may appear in search results.
PPC offers immediate visibility, precise targeting, measurable results, budget control, and potentially high ROI. It’s flexible and effective for driving both traffic and conversions.
Yes. PPC can target ads to specific geographic areas, making it perfect for London businesses aiming to attract more local customers.
Costs vary based on keyword competitiveness, ad quality, and your settings. PPC’s flexibility lets you start with any budget and adjust based on performance.
Measure success through click-through rates (CTR), conversion rates, quality scores, and return on ad spend (ROAS). Tools like Google Analytics help track these metrics to optimize campaigns.
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